Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

Written by Ned Steele

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to helprepparttar public. Not all of these ideas will strikerepparttar 145524 fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.

Fill your e-zine withrepparttar 145525 same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability onrepparttar 145526 Web—that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.

You are usingrepparttar 145527 same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.

Publicity: Nailing an Media Interview, Part I

Written by Ned Steele

The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go onrepparttar air, or even when onrepparttar 145523 phone with a reporter.

A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your interview shouldn't be hours long.

Don’t give them more than they need. It’s too overwhelming for them, and can divertrepparttar 145524 story to a tangent. Tangents have a place – in intellectual dialogue; when you’re talking among colleagues. Remember this formula always: in mediaworld, almost allrepparttar 145525 time, tangent = someone else’s story, not yours, getting talked about.

Cont'd on page 2 ==> © 2005
Terms of Use