Marketing, Niching Niche Markets for the Ultimate Payoff

Written by Fred Farah

Niche Marketing, in simple terms is all about targeting hot topics, providingrepparttar answers, and making them available to search engines and you.

Staying withrepparttar 135575 basics, here are just a few steps required in creating a Niche Market:

1. Find out what people are most interested in. 2. Create or find a product that givesrepparttar 135576 answers. 3. Advertise your product on a mini site using Pay Per Click Search Engines.

Of course, as with everything, when you dig a little deeper, you find variables. One such variable is about determiningrepparttar 135577 specifics of a search term's popularity.

For example, you might discover that people are really interested in "pet care." However, there are literally hundreds of different pets people have, and multiple breeds of each.

So you must narrow things down a bit by researching which pet information is more sought after than others. Do searches on "tropical fish", "dogs", "cats", "ferrets", etc. until you have a good amount of statistical information on each pet. Then determinerepparttar 135578 most popular type of pet to begin focusing on.

The tool that I use to do this research saves me a tremendous amount of time. Check out this extremely useful tool here: Adword Equalizer

Let's say hypothetically, you learn through your research that "dogs" isrepparttar 135579 most popular pet search onrepparttar 135580 Search Engines. Now you have a focus group to work with in creating an informative product. Dog Lovers!

So out ofrepparttar 135581 hundreds of possible pets people might be interested in, "dogs" turn out to berepparttar 135582 number one pet searched about.

So what do you do? Write an ebook about dogs?

You could, but you would lose big time! Niche Marketing is a ll about targeting specifics. Butrepparttar 135583 topic of "dogs" covers literally hundreds of different breeds. So from a niche perspective,repparttar 135584 topic of "dogs" is still way too broad.

In order to successfully nicherepparttar 135585 topic of "dogs", you'll have to go back torepparttar 135586 Search Engines and breakrepparttar 135587 subject matter down more. Do searches on "collies", "spaniels", "beagles", etc. until you've foundrepparttar 135588 most popular breeds.

Again, using Adword Equalizer I save lots of time and get ev en more useful answers.

Now you're niching!

OK, so you do your search onrepparttar 135589 various breeds of dogs and find thatrepparttar 135590 "golden retriever" isrepparttar 135591 most popular breed inquired about. All your hard work has paid off and you have your primary target.

But perhaps something else was learned fromrepparttar 135592 breakdown.

Dogs are extremely popular pets, and maybe you saw that, even though "golden retrievers" wererepparttar 135593 most popular, other breeds came in as close seconds.

Best Affiliate Products, Where to Find Them and Select the Best choices

Written by Fred Farah

The BIG QUESTION on everyone's mind is...

Can you make money on-line through affiliate programs?

The Answer is YES and YES and YES!

It is totally possible to make money on-line, there are all kinds of articles and stories about people who have been successful making money through affiliate programs. A great example is Affiliate Super Star Rosalind Gardner who makes over $ 400,000 a year. You can read a review of Rosalind's successes at

There are also lots of "little guys" doing well selling affiliate products.

It has nothing to do with getting in onrepparttar ground floor in a particular program. It has nothing to do with having loads of money to market your program. Yes, you do need to have to have a marketing budget, but that is justrepparttar 135561 cost of doing business.

What it boils down to is knowing what to look for in an Affiliate Program.

More specifically, you look at programs which provide:

1. Products/Services that are in demand. This is pretty obvious, right? If you don't have a market for your products/services then you aren't going to make any money. Now, you did your research already and found that your niche idea does have a what you are doing is looking for products/services to weave into your niche site.

The best product or service to weave in, of course, is one that you have used personally. Nothing works better than giving a personal recommendation. If you can, weave in testimonials from others who have usedrepparttar 135562 same product or service. That way, there is more than one voice and that goes a long way to helping a customer make a well informed buying decision.

2. Look atrepparttar 135563 Commission Structure. The BEST commission structure is one that pays you on a recurring basis. Monthly income isrepparttar 135564 best way to go but, depending on your niche, might not always be an option for you. If that'srepparttar 135565 case then do a little investigative work and check out competitor commission structures, and then, go forrepparttar 135566 one that pays yourepparttar 135567 most for a one time sale.

3. Promote more than one product/service. Now this can get a little dicey for you because you don't want to confuse your customer but, you also want to have a few options available for making a sale. Let me explain this a little better for you, by explaining what I would do usingrepparttar 135568 Golf example I referred to earlier in this course.

The niche site that I suggested I would build aroundrepparttar 135569 "golf" niche was 'used golf equipment'. I said that I would have had some sort of a membership board where people could post their buy/sell items. That membership site would, of course, be my own product, so that means I would get 100% ofrepparttar 135570 money generated by it.

I also said I could incorporate some form of comparison chart for buying used versus new golf equipment. That way if, say a specific club was selling at $150 used and maybe $185 new, thenrepparttar 135571 customer would be able to decide... new versus old. I would still makerepparttar 135572 commission onrepparttar 135573 new item. See where I am going with that???

Ok, addition torepparttar 135574 golf products, I would also want to have posted some good content on my web site, as to what to look for when buying used equipment etc. I would post articles that related specifically to my niche. I would then go and apply torepparttar 135575 Google Adsense Program and would post little ads onrepparttar 135576 article pages. If a customer came and decided to clickoff into some other site, then at least I would see a commission fromrepparttar 135577 click. I may then even decide to join or some other online book club and pick a few good golf books to recommend. niche site and I have created 4 income streams for myself. That is what I mean by promoting more than one product or service. Essentially what you are doing is giving yourself a good well-rounded product mix.

You can specialize if you want to. For example, I know of someone who is going to build a niche site around a specific coffee machine that they feel is going to take off. The machine is made from one specific company, which is ok. So they build a site around that machine, then they go a step further and weave inrepparttar 135578 coffee that you need to buy in order to userepparttar 135579 machine. No other company's product/service is involved, justrepparttar 135580 one specific one.

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