Market Your Website Online AND OfflineWritten by Robert Levine
Like it or not, if you own a website (and you want visitors), you own a business. It may be a large corporation or a small informative site, but it's a business nonetheless. You want people to visit your site, and see what you have to offer. Of course, if you're building a site for friends and family rest of this article may not apply to you... but even informative sites may seek out advertising revenue.Here are some tips to market your web site: 1. Promote Your URL: Place your url on: -business cards -letterhead -brochures -company folders -notepads -giveaways (like pens) -invoices -catalogs -email signatures (that little tag at bottom of all emails should have your contact information and web site address) Back when Internet was in it's fledgling stages smart companies began putting their web addresses in their commercials. Many consumers AND advertising executives, who had no clue what Internet was thought these companies were wasting valuable commercial time and resources on promoting some silly address that noone in their right mind would go out of their way to see. Boy, were they wrong. Anything that you distribute should most definitely have your URL, as well as an email address for people to contact you. 2. Offer a free service (can just be something small). Just think, when a supermarket or other brick-and-mortar store offers an item for free, people go well out of their way to pick that item up, even if they have absolutely no use for it! Why? People like free stuff, and on Internet, it's even easier for someone to pick it up! Easy to get, means more visitors to you.
| | Business is ChangingWritten by Scott F. Geld
It's common knowledge that Internet has enjoyed explosive growth and has affected nearly every industry in every country in world. It is changing how we socialize, how we educate ourselves and how we do business. Just what are some of these changes?Continually Shorter Product Cycles Especially in software industry, product cycles are becoming shorter and shorter. Typically, a software product goes through several stages before being released; code is developed, product is tested internally, then possibly tested by intended user audience, it's revised and released for sale. Yes, released for sale even though known bugs or deficiencies are present. But these bugs don't affect overall efficiency of product, and 'patches' to fix bug can be issued after product's release and downloaded off internet. The product is out door and in market place competing for sales even though it isn't perfect. Instant Communication Forces Increased Productivity Studies reveal that today's businesses have far less free time to ponder decisions. Email makes it possible to instantly communicate with one another. In business, this accelerated communication means that decisions are expected more quickly. Eliminated are necessary time gaps made possible with snail mail and slower forms of communication. These time gaps must now be filled with increased productivity in order to keep pace and compete.
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