Market Your Book on Manhattan's Museum Mile

Written by Francine Silverman


We tend to think of books in museum shops as only art books and monographs. A visit to Manhattan’s Miracle Mile on Fifth Avenue between 82nd and 105th Streets proves otherwise. www.ny.com/museums/mile.html.

The charming museum shop at el Museo del Barrio, 1230 Fifth Avenue, New York, NY 10029 at 104th Street carries fiction and non-fiction by and about Latinos. The adult books are in English or Spanish and many ofrepparttar children’s books are bi-lingual. Approximately 30% of merchandise is books under headings such as Latino Interest, Puerto Rico, Women’s Studies, Spirituality, Cookbooks, and Music. Museum shop manager Ilana Stollman accepts books from all publishers. She has little experience with self-published books but is not averse to stocking them. Send her review copy or book catalogue. 212-831-7272, x130. www.elmuseo.org.

The Museum ofrepparttar 120806 City of New York, 1220 Fifth Ave, New York, NY 10029 (212-534-1672) is between 103rd and 104th Streets, three blocks north of Mt. Sinai Hospital. The museum shop is about 98% books, coveringrepparttar 120807 five boroughs, although children’s books include more general topics. A lot ofrepparttar 120808 books are oversized and there are no guidebooks. www.mcny.org.

The Cooper Shop atrepparttar 120809 Jewish Museum, 1 East 92nd Street, (212-423-3211) has a host of books on Judaism. You must send your books to Israel Jaronoski,repparttar 120810 book buyer, for him to make a decision. I hope you have better luck reaching him than I did (212-423-3312). www.thejewishmuseum.org.

The Smithsonian Cooper-Hewitt, National Design Museum, 2 East 91 Street, andrepparttar 120811 National Academy of Design, 1083 Fifth Avenue, (212-369-4880) are often confused in people’s minds because ofrepparttar 120812 similarity of names. But, according to John M. Ravet, manager/book buyer atrepparttar 120813 National Academy of Design,repparttar 120814 two are “radically different.” “I answer this question several times a day,” he says. The Cooper-Hewitt is applied design, he explains, whilerepparttar 120815 National Academy, which was founded in 1825, follows a “traditional definition” – drawings, paintings, sculpture, etchings, architecture. The Academy also focuses on its 2100-member artists and architects - past and present. Small press, self-publishers and overseas press are welcome to submit books. “We tend to focus on books that are not found elsewhere. That’s why we have small publishers.” John adds that while monographs are plentiful, biographies of members are especially needed. You’ll find a list of them at www.nationalacademy.org.

Are Your Readers Getting Your Message?

Written by Kellie Marzolf


When isrepparttar most opportune time ofrepparttar 120805 week to reach your readers? When isrepparttar 120806 best day ofrepparttar 120807 week when your reader is more likely to actually read what you have to offer? There are many different opinions. Tuesdays are generally considered a good day to send to your readers. By Tuesdayrepparttar 120808 rush ofrepparttar 120809 first day back to work is over and email boxes being full due torepparttar 120810 weekend tend to be cleaned out. Wednesdays are safe as well. The reader may now be getting into a more receptive frame of mind. Keep in mind, however, their frame of mind may also be starting to zero in onrepparttar 120811 upcoming weekend events. The "weekend" frame of mind may be be detrimental to your message if attention is being distracted from what is being read, to what fun will be had on Friday evening. Many people send out ezines or ads on Friday. This can be a good day to send, givingrepparttar 120812 readerrepparttar 120813 entire weekend to mull over your message, but you still compete withrepparttar 120814 "weekend" frame of mind. If you target preoccupied readers, your message is more likely to end up inrepparttar 120815 trash.

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