Market Your Book Through A Feature Story

Written by Judy Cullins

Do you send out press releases? Have they brought you financial rewards?

If not, you may want to rethink how to write a good one--one that gets noticed, published, and most important, gets a feature story. If editors notice and love your press release, they will want to interview you for a feature story. A feature gets a lot more attention than a news release.

Author's Tip: Editors and radio v talk show producers want and need human interest stories, and newsworthy stories. You have what they need is solutions to problems their particular audiences have. You have 7 seconds or less to impress them. So write an outrageous headline. Then, be able to prove it.

Examples: The Antidote to Depression is Passion (for book entitled "Passion at Any Age.") or "Outsellrepparttar New York Times bestsellers Without Breaking a Sweat!" (John Kremer's headline for his San Diego seminar above, or "Don't Drive in Traffic, Don't Look For a Parking Space, Don't Dress Up and Don't Worry Aboutrepparttar 129594 Weather!" Teleclass. (Judy Cullins' upcoming teleclass "How to Write an eBook or Other Short Book--Fast!"

Advantages of getting a feature story: You get more editorial space, worth anywhere from $1500 to over $5000 depending on which paper accepts you. This "free advertising" is worth seven times as much as an ad because it impliesrepparttar 129595 newspaper endorses you.

Bonus Tip: Always askrepparttar 129596 interviewer is there is any problem with putting your ordering information intorepparttar 129597 feature. What good is a feature if your audience can't get in touch with you? They usually say yes.

My Success Can Be Your Success

The San Diego Union responded to my press release, "Seven Sure-Fire Ways to Sell More Books Than You Ever Dreamed Of." They gave me space worth $2000 of ad space this time. Funny, they didn't even interview me. The columnist created her own story. She used this heading: "Workshop Guides Novice Book Authors." She said that seminar participants could berepparttar 129598 next John Grisham. In bold letters inserted inrepparttar 129599 column, she wrote, "This workshop covers topics such as how to launch your book's first-year sales, how to get free publicity, how to jump start a marketing plan and how to sell your book before it's even published."

How Three Publishing Myths Kill the Author

Written by Judy Cullins

Agents and publishing houses have their best interests at heart, notrepparttar author's. Save yourself from headaches, disappointments, and money downrepparttar 129593 drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.

Myth: You need an agent or big publishing house to market your book and make big money.

Since big publishers don't look at unknown authors, now isrepparttar 129594 time to look at what they can do for you. Dan Poynter, self- publishing guru, says that if a publisher can't sell four times as many books as you can, you're better off selling it yourself. Self-publishing first is good because it acts as a test market for your book. If it sells well (over 10,000 in a year), publishers may be interested in your book. Traditional publishers and agents accept only 1-2% of authors' submissions, and even if you are one ofrepparttar 129595 "chosen" you may not make much money after printing, bookstore, distributor, wholesaler and other expenses --probably $2 on a $14 book. Yes, you get an advance, but your sales must meet that and more. And afterrepparttar 129596 initial book tour, repparttar 129597 trainee marketing person is ontorepparttar 129598 next new author. Then, your books disappear fromrepparttar 129599 bookstore shelf unless you, personally, devote a lot of time to marketing them.

Book Publishing is a new game today. Think self-publishing where repparttar 129600 profits are all yours. Self-publishing is in. Thanks to Dan Poynter ofrepparttar 129601 Self Pulsing Manual for giving us permission to do part ofrepparttar 129602 task ourselves. If you self-publish and decide to print, you need to print onlyrepparttar 129603 copies you need (5-500) with repparttar 129604 new technology Print on Demand (POD). No more unsold cartons of books in your closets or garage. You print as you go leaving enough cash flow to market your book splendidly.

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