Do you send out press releases? Have they brought you financial rewards?
If not, you may want to rethink how to write a good one--one that gets noticed, published, and most important, gets a feature story. If editors notice and love your press release, they will want to interview you for a feature story. A feature gets a lot more attention than a news release.
Author's Tip: Editors and radio v talk show producers want and need human interest stories, and newsworthy stories. You have what they need is solutions to problems their particular audiences have. You have 7 seconds or less to impress them. So write an outrageous headline. Then, be able to prove it.
Examples: The Antidote to Depression is Passion (for book entitled "Passion at Any Age.") or "Outsell New York Times bestsellers Without Breaking a Sweat!" (John Kremer's headline for his San Diego seminar above, www.bookmarketing.com) or "Don't Drive in Traffic, Don't Look For a Parking Space, Don't Dress Up and Don't Worry About Weather!" Teleclass. (Judy Cullins' upcoming teleclass "How to Write an eBook or Other Short Book--Fast!" www.bookcoaching.com)
Advantages of getting a feature story: You get more editorial space, worth anywhere from $1500 to over $5000 depending on which paper accepts you. This "free advertising" is worth seven times as much as an ad because it implies newspaper endorses you.
Bonus Tip: Always ask interviewer is there is any problem with putting your ordering information into feature. What good is a feature if your audience can't get in touch with you? They usually say yes.
My Success Can Be Your Success
The San Diego Union responded to my press release, "Seven Sure-Fire Ways to Sell More Books Than You Ever Dreamed Of." They gave me space worth $2000 of ad space this time. Funny, they didn't even interview me. The columnist created her own story. She used this heading: "Workshop Guides Novice Book Authors." She said that seminar participants could be next John Grisham. In bold letters inserted in column, she wrote, "This workshop covers topics such as how to launch your book's first-year sales, how to get free publicity, how to jump start a marketing plan and how to sell your book before it's even published."