Home Business: Market From The Inside Out

Market From The Inside Out

Written by Claudette Rowley

You have permission to publish this article in free electronic or print publications as long as repparttar

resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org.

Word Count: 538 words, 65 characters per line

Thanks, Claudette Rowley ============

"Do not follow where repparttar 117116 path may lead. Go instead where there is no path and leave a trail." - Robert Frost

Marketing, promotion, visibility - our businesses would wither away way without it. Some of us are natural-born marketers; for others, it's a learned skill.

Most business-owners with an on-line presence are familiar with repparttar 117117 multitude of methods to drive traffic to their web sites. Some write articles, some join affiliate programs, and other focus on search engine positioning or pay per click technologies. Buying ads and exchanging links are all common strategies.

Other businesses focus on an off-line approach: networking, leads groups, public speaking, and word of mouth referral. Others use a combination of an on-line/off-line approach. The marketing possibilities are endless.

When deciding on repparttar 117118 right marketing strategy, we often tend to examine what will work externally out in repparttar 117119 marketplace, and overlook what works internally for us. What are repparttar 117120 marketing strategies that are in harmony with your inner purpose?

Here are some points to ponder before you take action:

* Get clear about who you are and what you have to offer. In other words, know your inner purpose. Once you're clear about your inner purpose, it can take many external forms.

Perhaps your inner purpose is to create beauty in repparttar 117121 world. This could take a host of external forms - designer, artist, florist, architect - just to name a few. If your inner purpose is to help others become more self-aware, you could be a coach, a writer or a minister, for example. Maybe you're clear that you want to help others create businesses that support not only their bank accounts, but their lifestyles as well. Or your inner purpose is to make people's lives easier and you do that by creating innovative technologies.

Tune Up Your Vision to Ignite Your Business

Written by Claudette Rowley

You have permission to publish this article electronically or in print as long as repparttar

resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org.

Word Count: 797 words, 65 characters per line

Thanks, Claudette Rowley =============

"Your vision will become clear only when you can look into your heart. Who looks outside, dreams. Who looks inside, awakens."

- Carl Jung

Creating a vision is repparttar 117115 act of embracing what you deeply and fundamentally desire in any area of your life - business, career, relationships, health, spirituality or fun. For those of us who are entrepreneurs, vision represents one cornerstone of our business foundation. And many of us are entrepreneurs, in part, because we have a vision to bring to life.

Even repparttar 117116 most well-conceived, authentic visions can veer off course or get lost on automatic pilot. When this happens, it can be a signal to tune up your business vision. Just as it behooves us to utilize our common sense as entrepreneurs, refining and building our "vision-sense" is an often overlooked tool of entrepreneurial success.

To tune up your vision, ask yourself these questions: (Hint: These questions can apply to any area of your life.)

1. Does your vision for your business include repparttar 117117 word "should"? If it does, remove all "shoulds" from your vision. Vision is born of what you truly desire and what's authentic for you. If it's not authentic for you, it's not going to be an effective strategy. For example, you have a public speaking business, and feel that you "should" want to be an internationally known public speaker. However, as a result of other priorities in your life, you only want to put enough energy into your business to be a regionally or nationally known speaker. Once you synchronize your vision with what you want, it's much easier to make it real.

If your vision includes a "should" that you feel is essential, delegate it. Shoulds are a huge energy drain. As an entrepreneur, it's more effective to focus on what energizes you. Not only does energy beget energy, it frees up precious mental space.

2. Have you confused your business vision with your business goals? This is a common mistake. Vision and goals are NOT repparttar 117118 same. Your vision is repparttar 117119 big picture of what you deeply and fundamentally desire, what charges you up, turns you on and brings out repparttar 117120 best in you. Even in business - especially small business and entrepreneurship - your vision reflects repparttar 117121 essence of who you are based on your values, creativity, passion and authenticity. Once you've identified your vision, you then set repparttar 117122 concrete goals necessary to achieve it. Setting goals before identifying your vision is an example of putting repparttar 117123 proverbial cart before repparttar 117124 horse.

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