Manufacturing Media Consortium Founder TR Cutler, Inc. adds Strategic Alliance Partner Focus Marketing Written by Thomas Cutler Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know value Focus Marketing brings to table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.” - Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. - Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Design vs. Production Engineers in the ETO Environment Written by Roger Meloy According to Roger Meloy of ETO ERP leader Encompix, based in Cincinnati, OH, “If you ask design engineers what an ERP system means to them, you are likely to hear something like “nothing” or “more work.” To most design engineers, an ERP system is either irrelevant or it is perceived as something that requires additional time and effort, often providing little or no value. One reason for this perception is that most ERP systems are not integrated with design engineer’s drawing tool. Traditional ERP systems were developed for repetitive, make-to-stock manufacturer, where there is a clear demarcation between design and production. In that environment engineer designs product in a CAD application. After testing and prototyping, product is released to production, which is managed by ERP system. The design engineer has little or no interaction with ERP system and works quite happily in a CAD environment. Following work of design engineer, a production engineer then creates a bill of material (BOM), based not on how product is designed but how it will be manufactured. Cont'd on page 2 ==>   ImproveHomeLife.com © 2005 Terms of Use