Managing Your DownlineWritten by Cas Amato
So, you've joined that great money making scheme, and you've even got a few members in your downline. So, now what? How do you keep your sign-ups interested and working for you? And, yes, I DO mean working for you. When you start out on a program, you are effectively becoming MD of your own organisation, and all of those below you need your motivation, guidance and assistance if they are to make money for themselves and, in turn, make money for you.
The biggest mistake you can probably make is to think that once you've got your sign-up, hard work is over. You've got your sign-up and you've made a couple of dollars, so why worry? Well, as any experienced marketer will tell you, a sign-up commission is fine, but real bucks are made when your sign-ups start signing up, and residual bonuses start pouring in. Therefore, when you've recruited someone into your program, work has only just begun.
One of biggest problems you will find is that people join your scheme, and then do nothing. It is surprising, but as much as 90% of your downline will probably remain inactive. So, why do these people join? Well, there can be many reasons. Some people join programs out of curiosity, some to get freebies that were on offer, whilst others just don't know what they're doing!
It's up to you, therefore, to motivate your recruits into action. Now, this is not necessarily as difficult as it may seem, provided that you remember 3 golden rules:
1. Communication. 2. Communication. 3. Communication.
There is nothing worse than joining a new program and being left to it with no advice or help from anyone. So, it is important to start off on right footing, by communicating with your new program member from outset - and keep it going. Here are 5 ways that you can achieve this.
The Awesome Power Of Viral MarketingWritten by John Colanzi
I'm sure you know about value of viral marketing.
I thought I did too.
I knew it, but I never really understood true power of viral marketing.
I remember when I was growing up along a canal. We'd go out by water and throw stones. As stone would hit water it would cause a ripple to go from one bank to next.
Viral marketing is similar to that. Every time you send out an article, ebook or piece of software a ripple effect begins.
Your name and links begin to spread across net and across globe.
What makes this so awesome?
There is no bank on other side to stop your message from spreading.
Every time you set a viral product into action, effect multiplies. It's incredible, effect is cumulative.