Managers and PR Genius

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 830 including guidelines and resource box. Robert A. Kelly © 2003.

Managers and PR Genius

The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.

Their “secret” is probably a PR blueprint something like this one: people act on their own perception ofrepparttar facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104867 very people whose behaviors affectrepparttar 104868 organizationrepparttar 104869 most,repparttar 104870 public relations mission is accomplished.

What a PR blueprint like this gives YOU, a business, non-profit or association manager, arerepparttar 104871 tools you need to persuade your important external stakeholders to your way of thinking. Then, hopefully, move them to take actions that lead to your success.

Best part is,repparttar 104872 public relations people assigned to your department, division or subsidiary can runrepparttar 104873 program for you if, that’s IF, you asrepparttar 104874 unit manager stay involved and participate in key decisions alongrepparttar 104875 way.

First concern? In all probability, your PR staff will need to shift its attention from simple communications tactics torepparttar 104876 more aggressive fundamental concept of public relations, and its action blueprint, mentioned above.

It’s worthrepparttar 104877 effort becauserepparttar 104878 payoff for you will be target audience behaviors like these: boosts in repeat purchases, or higher contribution and membership application rates, or new waves of interested prospects.

Sit down withrepparttar 104879 PR folks who work for your unit and explainrepparttar 104880 need to list, in priority order, those key outside audiences. And discussrepparttar 104881 importance of learning how repparttar 104882 organization is perceived by members of those audiences. In particular because perceptions almost always lead to predictable behaviors, and that, of course, is what will soon concern yourepparttar 104883 most.

To probe those target audience perceptions, you and your staff must interact with members of that key external audience and ask a variety of questions. For example, “Do you know anything about us? Have you had dealings with us? Was there ever a problem with a transaction?

Building Win-Win Alliances

Written by Debra Valle


Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use