Managers, Start Your PR

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1035 including guidelines and resource box. Robert A. Kelly © 2003.

Managers, Start Your PR

There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I gettingrepparttar public relations results I’m paying for --repparttar 104911 really important external audience behaviors I need to achieve my department, division or subsidiary objectives?”

Ifrepparttar 104912 answer is no, better get busy and rebuild that public relations engine.

Best place to look for an answer to your question isrepparttar 104913 foundation on which your public relations effort is based. Arerepparttar 104914 PR people assigned to your unit guided by solid fundamentals rather than mechanics like special events and communications tactics?

Do they really believe that people act on their own perception ofrepparttar 104915 facts before them, leading to predictable behaviors about which something can be done? And do they believe that when we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104916 very people whose behaviors affectrepparttar 104917 organizationrepparttar 104918 most,repparttar 104919 public relations mission is accomplished?

Because that kind of foundation is just what you may need to help persuade those important stakeholders to your way of thinking. And leading directly to results such as new waves of prospects, expanded community support, large, new capital donations, higher employee retention numbers, new engineering firms specifying your components, a boost in membership applications, or a welcome increase in repeat purchases.

I have noticed, however, a tendency for managers to set down repparttar 104920 rules of engagement, then let things bump along under somebody else. That’s not going to work with your public relations restart. You MUST get personally involved with repparttar 104921 PR professionals managing your public relations program because they will be dealing withrepparttar 104922 very stakeholders whose behaviors will help determine whether you succeed or fail in your job. And that should be an incentive.

Here’s another reason to keep a keen eye onrepparttar 104923 effort. Chances are that is that this kind of PR restart will be a dramatic departure for your public relations staffers, thus requiring your oversight of decisions affecting both thematics and tactical deployment.

For example, you must stay involved as they list those key external audiences of yours whose behaviors affect your unit repparttar 104924 most. And again when they prioritize those audiences so that your public relations restart planning begins withrepparttar 104925 target audience YOU believe is #1.

The success ofrepparttar 104926 program will depend on how efficiently you and your PR staffers gather certain data. Namely, how members of that key target audience, whose behaviors affect your unit’s success or failure, really perceive you.

Your team must interact with members of that audience, and monitor their perceptions of your organization by asking questions like “Do you know anything about our organization? Have you ever had contact with our people? Was it a satisfactory experience? How familiar are you with our services or products?,” and so forth.

The Truth! Your Thoughts Effect Your Business!

Written by Vicki Ballard


The TRUTH! Your Thoughts Effect Your Business!

Anyone who owns a business knows that there are many things that can have an influence on whether or not you are successful.

Offline or Online, many of these things arerepparttar same: 1. # of customers visiting your business. 2. Time of year. (Holidays can be good or bad depending on what business you are in.) 3. Amount of time and money you spend on advertising. 4. Where you advertise. 5. Customer Service.

These are just to name a few, and we know there are many, many more.

In reality, almost everything you do while running a business; is going to have some kind of effect on it.

But, did you know that your thoughts effect your business too?

Lets go back torepparttar 104910 start-up of your business.

Your were really excited, weren't you?

Who wouldn't be. Starting a business is an exciting thing to do. Venturing out on your own to be your own boss!

That excitement motivated you, didn't it? I bet you jumped in with both feet and were a real go-getter!

You believed in yourself and your abilities, or you would not have made this earth shaking move to business ownership, right?

Did you tell anyone who would listen about your new business?

I know I did!

And, what were their reactions?

Well, if you're anything like me, you've been online awhile; and this isn'trepparttar 104911 first time you've gotten excited about a new business venture.

Am I right?

Your friends and family probably scoffed atrepparttar 104912 idea and said something like, "Yeah, you've said that before."

I know mine sure did!

How did that make you feel? What did that do for your excitement and motivation?

Telling your friends and relatives about your new business, really did you no good at all.

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