Managers: Can We Agree on This?

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1040 including guidelines and resource box. Robert A. Kelly © 2004.

Managers: Can We Agree on This?

Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth.

In particular, you should be pursuing those three pots of gold atrepparttar end ofrepparttar 104470 PR rainbow.

First, when you userepparttar 104471 fundamental premise of public relations to produce external stakeholder behavior change –repparttar 104472 kind that leads directly to achieving your managerial objectives.

Second, when you do something positive aboutrepparttar 104473 behaviors of those outside audiences that most affect your business, non-profit or association.

And finally, when you persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.

The fundamental premise of public relations mentioned above isrepparttar 104474 action blueprint you need to reach those objectives. People act on their own perception ofrepparttar 104475 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104476 very people whose behaviors affectrepparttar 104477 organizationrepparttar 104478 most,repparttar 104479 public relations mission is accomplished.

Look atrepparttar 104480 kinds of results this process can achieve -- fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; membership applications onrepparttar 104481 rise; prospects starting to do business with you; customers starting to make repeat purchases; welcome bounces in show room visits; capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member ofrepparttar 104482 business, non-profit or association communities.

If you wish to pursue such results, spend some time listing those outside audiences of yours who behave in ways that help or hurt you in achieving your objectives. Then prioritize them by how severely they impact your operation. Best place to start is withrepparttar 104483 target audience in first place on your list.

The chances of you having current information as to how most members of that key outside audience perceive your organization, are not that good. If you had been regularly sampling those perceptions, however, these data would be available to you.

You and your colleagues will have to monitor those perceptions yourselves ifrepparttar 104484 dollars aren’t there to pay for professional survey people. Interact with members of that outside audience by asking questions like “Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?” Be alert for negative statements, especially evasive or hesitant replies. Watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially hurtful rumors. When you find such damaging perceptions, they will need to be corrected, because experience shows they usually lead to negative behaviors.

3 Surefire Ways to DESTROY Your Business

Written by Terah J. Logan


Title: 3 Surefire Ways to DESTROY Your Business Word Count:591 URL: www.simplesteps2success.biz/winateverything Author: Terah J Logan, tjlogan@simplesteps2success.biz Full Rights; Must be published in it’s entirety. ====================================================================

3 Surefire Ways To DESTROY Your Business

In today’s online marketing madness there are hundreds of Ebooks telling you exactly how to earn money, build your business, and daily increase your income.

Most of these Ebooks are good and cover a range of important topics from growing a mailing list, tricks to convert surfers into paying customers, and effective Website design.

Unfortunately there is an element that not many business manuals cover – How to DESTROY your business!

Why would anyone want to cover that topic anyway? We are all here to make money not ruin our chances, correct?

Yes, this is true; however; you can do allrepparttar suggested tips and tricksrepparttar 104469 guru’s tell you BUT if you also commit certain business blunders, you can fall on your face and lose everything.

Try these simple things if you want to destroy your business:

1. Don’t Back Up Your Lists And Information.

In an instant you can lose your entire email list, Website design, resell Ebooks should a virus or human error hit your computer or server.

Backing up is simple to do but many people do not keep regular back ups and learnrepparttar 104470 hard way how to quickly destroy their business by losing priceless information.

2. Don’t Check Your Email For Days

Scenario: You are starting an online business and you are not getting a lot of order confirmation emails so you leave it for a few days. Next thing you know, when you finally check your email, you have been bombarded with customer complaints! Some advertising you did worked but your download links were incorrect!

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