Managerial Survival Key

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 835 including guidelines and resource box. Robert A. Kelly © 2003.

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.

Which strongly suggests that, if you haven’t already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success.

The tools compriserepparttar fundamental premise of public relations: people act on their own perception ofrepparttar 104815 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104816 very people whose behaviors affectrepparttar 104817 organizationrepparttar 104818 most,repparttar 104819 public relations mission is accomplished.

Andrepparttar 104820 promise those tools hold for managers are behaviors like new prospects and more existing buyers, repeat purchasors, highly qualified job seekers, new capital contributions, increased membership referrals or more proposals for strategic alliances.

But there is work to do. You need information about those key external audiences. What do they know about your unit and its operations? How familiar are they, if at all, with your services or products? Have they ever worked with any of your people? Wasrepparttar 104821 experience positive?

Tellrepparttar 104822 public relations folks assigned to your department, division or subsidiary that you want answers to those questions. And forrepparttar 104823 simple reason that how those important outside audiences perceive your operation usually leads to behaviors that can help or hinder you in achieving your objectives.

Work with them on a list of your key external audiences whose actions most affect your operations. Put those groups in priority order and let’s have a go at #1.

Remember thatrepparttar 104824 success of your new public relations effort depends heavily on how well you gather these key audience perceptions.

Here, you have a choice. You and your PR staff can interact with members of that target audience, which seems appropriate since your PR folks are already inrepparttar 104825 perception and behavior business. Or, if a substantial budget is available to you, you can hire professional survey counsel to dorepparttar 104826 work for you.

The Measure of Success

Written by Head2Head


Head2Head< itle> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> </head><p><body><p><A href="http://bmail.ca/s2f/55/1293/" rel="nofollow">Send this article to a friend</A><BR> <A href="http://www.bettermail.ca/m/55/1293/" rel="nofollow">View original HTML version</A><BR> <A href="http://www.twominutementor.com" rel="nofollow">Receive Articles like this every second week</A><p><p>You cannot manage well what you do not measure. If you want to break into <IMG height=12 src="/the2.jpg" alt="repparttar "> ranks of world-class recruiting, you simply must collect and analyze activity metrics. As you build an archive of information, your data will help you identify areas for improvement. Your data will also take you beyond<IMG height=12 src="/the2.jpg" alt="repparttar 104814"> traditional recruitment role and help you demonstrate your position as a cutting edge-contributor focused on your company's bottom line.</p> <p>If you've never tracked metrics before, you'll first need to collect some initial data as a benchmark. Over time, you can then look for areas to improve, implement changes and re-measure.</p> <p>Measuring your activity does not have to be a complex endeavour, nor does it require sophisticated software. All it takes is a few simple spreadsheets to log<IMG height=12 src="/the2.jpg" alt="repparttar 104815"> data you collect. </p> <p>The three main areas of metrics you should know and track are:<p></p> <BR> <P><B>Cost per hire</B> <UL> <LI>Where did you find your candidate? How much did you pay to access<IMG height=12 src="/the2.jpg" alt="repparttar 104816"> source?</LI> <LI>How much was offered as a signing bonus, if any?</LI> <LI>How much staff time did it take to make<IMG height=12 src="/the2.jpg" alt="repparttar 104817"> hire? How much does this equal in dollars?</LI> <LI>How much management time did it take to make<IMG height=12 src="/the2.jpg" alt="repparttar 104818"> hire? <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Managerial_Survival_Key-4815.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('googlesyndication.com') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve"> </script> <noscript> <a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top"> <img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>