This is most important thing you can do for yourself and your business BEFORE you start marketing: you NEED to first KNOW your product and/or service. Your objective is to become an expert at it, a professional guide to your prospects, a leader of integrity to your down-line. This is critical if you expect to be successful.
Whatever you do in life, there's always one weapon that's there to back you up. Powerful, life changing and full of impact, it can decide difference between success and failure.
In business, this weapon either gets you sale or it doesn't. The power it supplies is directly dependant on ammunition that YOU provide. What is this weapon? The name is COMMUNICATION.
You should carefully read every web-page on your web-site. NO shortcuts! Why? Because knowing your business in and out will make you an expert of all that it offer. This allows you to confidently and accurately respond to your prospects and down-lines most commonly asked questions.
Lack of planning and disorganization combined will not produce results you desire. Yet, so many people treat their business in just that manner.
Words are life-blood of communication. They portray thoughts, feelings, emotions, ideas. They bridge gap between idea-bearer and recipient. They provide infinite possibilities.