Evie Browne-Paterson is publisher of EvieB's New-Z, an ezine aimed at people with a business who want to promote it for free or at little cost. Subscribers are provided with Free marketing software, marketing ebooks, marketing articles, techie tips, contests, where to get bargains, original promotion concepts and more. $590 worth of free advertising as a subscription bonus and two free ads to 32k+ each week!
To subscribe, visit http://evieb.com/new-z.html
KH: How important has publishing an ezine been to your business?
EBP: It is basis of my business so it is very important.
KH: How long have you been running an ezine and how many subscribers do you have?
EBP: Just over a year, October 2001, and I now have over 32,500 subscribers.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
EBP: Yes definitely and I resubmit every other month. I use Ezine Announcer software to do this. It automates process and makes it much quicker.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
EBP: Yes. Not as often as I'd like to but I should have more time now that I've just left my full time job. Writing was whole reason I started an ezine in first place. I've always wanted to write because I enjoy it tremendously and it is very rewarding. Promotion wise for ezine, articles are a great tool.
KH: What methods do you use to promote your products or services within your ezine?
EBP: I use a passive method to promote my services. I don't like to force things down people's throats because if they want to advertise with me, they will. I'm more focused on helping my subscribers get something of value from my ezine. I always use EzineAdAuction to sell advertising so it's more consistent for me to use that method instead of pushing advertising to my subscribers. Mind you, if I have a special going, I just include it in Editor's Blurb to let my subscribers know.