Mama, I Ain't Spending Another Dime!

Written by Gauher Chaudhry

I rememberrepparttar days whenrepparttar 101198 Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions.

Boy, times have changed.

Inrepparttar 101199 early days, advertisers use to enjoy click-thru rates of about 15% on their banners. Todayrepparttar 101200 average click-thru rate is only 0.5%. So why hasn'trepparttar 101201 average price to purchase banner impressions dropped atrepparttar 101202 same level?

Major web sites depend on banner revenue to continue operating, and as long as their are big advertisers such as IBM, Dell, etc. who can afford these overinflated prices,repparttar 101203 costs will remain unrealistic.

What happened torepparttar 101204 banner market? It started to drop drastically to a point that authors were writing articles that repparttar 101205 banner industry was dead. With an average click-thru ratio of only 0.5%, advertisers could not affordrepparttar 101206 steep price for banner impressions. Likewise, web sites selling banner ad space could not afford to sell banner impressions at a discounted price.

Advertisers started using other means of advertising such as ezines. Ezine advertising took off a few years ago, but even repparttar 101207 enthusiasm for this advertising medium has since then leveled off as readers started becoming immune torepparttar 101208 print ads or sponsor messages.

But things are changing now.

Advertisers do not want to pay for unguaranteed results anymore. They want to pay only for performance. Companies that provide advertising are now realizing that selling advertising is not a one way transaction anymore.

Companies have to become partners with their advertisers if they want to truly succeed. I saw this trend about a year ago and that is why I offered to critique my advertisers classified ads.

Many of my advertisers were submitting poor copy and I knew that their ads were not going to perform well in my ezine. I figured that if I rewrite their ads or offer suggestions on improving their ads, they will get a better response.

Of course some of my customers wrote great classified ads and I didn't edit them, butrepparttar 101209 sad fact is that majority of my advertisers do not know how to write an effective classified ad.

Not only did this differentiate my ezine from other ezines, it showed my customers that I cared enough to see them get results.

Who dorepparttar 101210 advertisers blame when their ad copy does poorly? They blamerepparttar 101211 ezine publisher. I depend on repeat business, so I took it upon myself to make sure that they got results. Results mean repeat business.

Who doesn't love repeat business? :)

But once againrepparttar 101212 market was getting tougher. Advertisers were still demanding better results. How could I keep my advertisers happy so that they would keep coming back to purchase more ad space?


Written by Harry Picket

The Internet has createdrepparttar most exciting new ways to obtain informationrepparttar 101197 world has ever seen.

Unfortunately, there are about a billion websites onrepparttar 101198 net. A web search can be a nightmare if you have to dig through tons of dirt to find flecks of gold. Some website creators even include "phony" keywords (that have nothing to do with their content) into their site so they'll appear on every search listing. It's a waste of time, effort and money.

How do you get past those "cheaters" and get people to your site when they need it? By using a "pay-per-click" [PPC] site, a search engine that goes straight forrepparttar 101199 gold.

"Pay-per-click" means you pay an advertising fee to be listed with them. You choose keywords or search phrases that describe your site contents. In return, when a customer searches with a PPC engine,repparttar 101200 PPC's advertisers are onrepparttar 101201 top ofrepparttar 101202 list.

Research has shown thatrepparttar 101203 top ten sites on a results list are clicked through 3 times more than all others combined. These arerepparttar 101204 people who actually wantrepparttar 101205 info, products and services you offer.

Suppose your traffic doesn't increase? You can adjust your keywords until you have something that works for you.

Want even better service? Some PPC sites call themselves "pay-per-performance" meaning they guarantee you'll get responses because you've paid a higher fee for a higher listing. The most popular keywords are auctioned off, andrepparttar 101206 high bidder may pay several dollars for each click through. But these arerepparttar 101207 keywords that are generatingrepparttar 101208 most results, so your advertising dollars are still well spent.

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