Making your web site pay with Google Adsense

Written by Steve Nichols


Did you know that you could turnrepparttar tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is thatrepparttar 118491 ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides onrepparttar 118492 best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, andrepparttar 118493 overall link structure ofrepparttar 118494 web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means thatrepparttar 118495 ads that are served to a user from Australia may be different than those that appear for a user from Canada.

If a visitor clicks on one ofrepparttar 118496 ads they get taken torepparttar 118497 advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worthrepparttar 118498 effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matchesrepparttar 118499 right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure thatrepparttar 118500 first words onrepparttar 118501 page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

Onrepparttar 118502 downside,repparttar 118503 very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw uprepparttar 118504 ads that I want.

How to get listed on search engines in 2004

Written by Steve Nichols


It’s fine having an internet presence, but if your site doesn’t appear on search engines no-one will ever know you exist. A few years agorepparttar whole process of making sure you appeared in search results was easy. You created your web site, added a few Meta Tags, uploadedrepparttar 118490 files, registered it with a few engines and bingo – instant visitors.

Unfortunately,repparttar 118491 glory days of search engine placement are long gone and it is getting harder byrepparttar 118492 day to get a good position.

If you want to be found nowadays you are going to have to be far more canny – and probably lucky too.

The first step is to make sure that your site works correctly, with no missing links, images or other nasties. Then you need to make sure that all your pages have “Title” tags. These generaterepparttar 118493 wording that appears inrepparttar 118494 blue bar atrepparttar 118495 top of Internet Explorer and also appear inrepparttar 118496 returned listings when you run a search.

A title tag like “Welcome to Mish Mash Communications” is all well and good, but it doesn’t really contain any real search terms. That is, if someone is searching for “Mish Mash Communications” you will probably be found, but a title like “Mish Mash Communications – experts in corporate communications strategy” is better and richer in keywords.

In fact, “keyword rich” copy isrepparttar 118497 secret to a good search engine placement. Make a list of 20-30 search terms that you think people might use to find your site and then make sure those terms appear towardsrepparttar 118498 top ofrepparttar 118499 copy on your pages. You can spread them across a number of pages, but as long asrepparttar 118500 keywords appear inrepparttar 118501 title tag and towardsrepparttar 118502 top ofrepparttar 118503 page you will stand a better chance of being found.

The jury is out onrepparttar 118504 importance of Meta Tags nowadays. These are invisible keywords and descriptions that have to be added to your pages. They used to be used by search engines to index your pages, but are no longer seen as relevant.

Once your pages are readyrepparttar 118505 fun starts. The first search engine worth registering with that is still free is Google. First, check that your site isn’t already registered by puttingrepparttar 118506 full URL into Google’s search box. If it isn’t you can submitrepparttar 118507 URL at http://www.google.com/addurl.html. Google says that you only need to addrepparttar 118508 index page as its spiders crawlrepparttar 118509 rest ofrepparttar 118510 site automatically. In my experience this doesn’t always work, so it is best to add each relevant page.

Once you have submitted to Google expect a delay of up to 12 weeks before your site appears – in fact it may not appear at all as there are no guarantees.

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