Making your web-site an effective Marketing tool!

Written by Frank Williams


In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruserepparttar Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are reasonable, and a few are exceptional.

How dorepparttar 120608 exceptional websites achieve this status? They do so by deploying what Global Marketing terms -- website discipline. Including on-going analysis of visitor or traffic reports, a maniacal focus on customer needs that infuse only rich, pertinent content and, finally, timely adjustments based on visitor feedback.

Can you make your web site exceptional? And how do you gauge your firm's website to determine if it is adding value to your overall marketing efforts? How can you tell if your e-marketing investment is a solid use of your marketing dollar or just another expense that fits neatly underrepparttar 120609 cost column on your budget sheet?

If you wish to make your e-presence more than just another aspect of your marketing cost, then you must continually analyze your web-site's ability to meet your firm's marketing objectives. Do you routinely analyze who visits your site? Do you know if visitors getrepparttar 120610 information they want. Is it timely and do they do they takerepparttar 120611 action you want them to? Answering these questions is more than tallying uprepparttar 120612 total ‘hits' your web site receives.

Every Website is chalk-full of marketing information, which, if properly ‘mined', provides a true picture ofrepparttar 120613 firm's e-marketing endeavors, and can assistrepparttar 120614 development of long-term marketing strategy.

How can you findrepparttar 120615 information that you really need from your website to make it exceptional? How do you know what to look for, and how do you make strategic decisions usingrepparttar 120616 answers that you obtain? Technology today makes this easier than ever.

Software exists (provided by your IP server or purchased as a stand-alone package from third party vendors) that will routinely track and trend your web site visitor activity. Don't get overwhelmed byrepparttar 120617 confusing mass of numbers, graphs and URLs. Technology allows you to ‘slice-n-dice' data to formulate various reports so that you can create a real-time picture onrepparttar 120618 use and effectiveness of your web site. Objectively answering questions such as, how ‘user-friendly' or how effectively your message reaches your visitors can be best understood by reviewing these important visitor reports.

But how do you start?

First, identify allrepparttar 120619 different types of visitor to your site, together withrepparttar 120620 reasons that they might be coming to you. Global Marketing suggests that you group visitors into specific categories. Categories may include: current and prospective customers, current and potential vendors, advertisers and sponsors, media visitors, job seekers and last but not least, your competition.

Second, know your "e" objectives. It may sound basic, but too often web pages are posted for little or no reason. Too many pages onrepparttar 120621 Web give great information, and then tail off, with no clear call to action. These ineffective pages force visitors to go back torepparttar 120622 navigational elements, and decide what to do next - but instead, many of them leave.

Part of your basic web-site review is to ask a simple question -- What isrepparttar 120623 objective of posting this page? Every page of your web site should have a clearly defined goal with a specific "call-to-action".

3 Powerful Concepts That Climb Marketing Mountains

Written by Michael Nicholas


You have probably heard many times how you should offer fr.ee reports. Like many of us,repparttar idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and outrepparttar 120607 other :>)

So, if you passed over this idea before, you are not alone. However, I am here to tell you to reconsider it and for good reason. Why? Because this is one idea that is doable from any level. And, it still works and always will.

It can get your marketing offrepparttar 120608 ground without much if any costs. It can literally be your marketing vehicle to gain exposure, build a email list and even crank in affiliate commissions alongrepparttar 120609 way.

This is not just another gorilla marketing tactic for folks who can't afford to advertise. Not at all. It's way more than that. Top marketers still use fr.ee reports as a legitimate marketing tool.

Why? Because they can penetrate a valuable message almost instantly withrepparttar 120610 least amount of marketing friction.

In this article you will discover why Fr.ee, Branding and Viral are 3 powerful concepts that hold a strong place in online marketing. You can get in on it now and climb some marketing mountains - here's how.

"Fr.ee" speaks for itself. It can cheapify or gratify depending on how you present it. There are many ways to add value to make people want what you will give them. Offer useful information to a targeted group and they'll eat it out of your hands.

"Viral Marketing" is a coined term in Internet marketing which indicates a passing from one to another - like a virus.

"Branding" isrepparttar 120611 key to viral marketing. This is a form of personalization that can be passed along from marketer to recipient. Thenrepparttar 120612 recipient can also pass it along as a marketer to his recipients, and so on.

This forms an ongoing cycle that carries with it an incentive to keeprepparttar 120613 distribution in motion. Your personalization can travel along by literally hundreds, even thousands carrying links leading back to you andrepparttar 120614 products you represent.

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