Have you come across term podcasting yet? If you haven’t you probably soon will. Steve Nichols explains all.
Adam Curry, a former VJ for MTV, developed concept of podcasting. He became intrigued with idea of freeing internet radio and audio blogs from his computer and putting them on hard drive of his Apple iPod.
He called result podcasting, named after Apple iPod that is often at centre of system.
Instead of listening to radio over airwaves, you download radio shows you want from internet onto your iPod or MP3 player and listen to them at your leisure.
Thousands of amateur bloggers have launched podcasts and even companies like Heineken and Playboy have got in on act. Virgin Radio recently became first major radio station to offer content for podcasting.
Podcasting is growing fast. There were just 17 Google results for podcasting in September 2003. In early April 2005 there were nearly two million.
Talking about podcasting in a recent interview, Mark Curry said: "It is totally going to kill business model of radio.
"[Radio stations] are scared to death of next generation - like my daughter who is 14 - who don't listen to radio. They are on MSN, they've got their iPod, their MP3 player, they've got their Xbox - they are not listening to radio. So how are they going to reach these audiences?"
But what could be a threat to commercial radio stations could easily be turned into an opportunity for business communicators.
The same technology can be used to deliver business news, training, financial reports, messages from CEO – anything.