Making the most of podcasting

Written by Steve Nichols

Have you come acrossrepparttar term podcasting yet? If you haven’t you probably soon will. Steve Nichols explains all.

Adam Curry, a former VJ for MTV, developedrepparttar 140350 concept of podcasting. He became intrigued withrepparttar 140351 idea of freeing internet radio and audio blogs from his computer and putting them onrepparttar 140352 hard drive of his Apple iPod.

He calledrepparttar 140353 result podcasting, named afterrepparttar 140354 Apple iPod that is often atrepparttar 140355 centre ofrepparttar 140356 system.

Instead of listening to radio overrepparttar 140357 airwaves, you downloadrepparttar 140358 radio shows you want fromrepparttar 140359 internet onto your iPod or MP3 player and listen to them at your leisure.

Thousands of amateur bloggers have launched podcasts and even companies like Heineken and Playboy have got in onrepparttar 140360 act. Virgin Radio recently becamerepparttar 140361 first major radio station to offer content for podcasting.

Podcasting is growing fast. There were just 17 Google results for podcasting in September 2003. In early April 2005 there were nearly two million.

Talking about podcasting in a recent interview, Mark Curry said: "It is totally going to killrepparttar 140362 business model of radio.

"[Radio stations] are scared to death ofrepparttar 140363 next generation - like my daughter who is 14 - who don't listen to radio. They are on MSN, they've got their iPod, their MP3 player, they've got their Xbox - they are not listening to radio. So how are they going to reach these audiences?"


But what could be a threat to commercial radio stations could easily be turned into an opportunity for business communicators.

The same technology can be used to deliver business news, training, financial reports, messages fromrepparttar 140364 CEO – anything.

Is there a right time to publish on an intranet?

Written by Steve Nichols

If you publish corporate material on an intranet presumably you want staff to read it. Yet how many communicators really think about when isrepparttar right time to publish for maximum impact? Steve Nichols of InfoTech Communications takes a closer look.

The easy answer is to publish your content when you have something to say. But this presupposes that your audience isrepparttar 140349 same, whateverrepparttar 140350 time of day, or day ofrepparttar 140351 week. This is just not so. The type of content management system (CMS) in use on most intranets just exacerbatesrepparttar 140352 problem.

Most CMS work on a scrolling, "first in, first out" basis, with new news being given priority. Once three or four stories have been published, any previous content is pushed either offrepparttar 140353 screen or appears "belowrepparttar 140354 fold", needing a scroll to see it. This means that for maximum readability an important news story must be left on its own for a period of a few hours atrepparttar 140355 top ofrepparttar 140356 tree.

Once three or four more stories have been published on top it effectively becomes invisible. But content management aside, is there a right time to publish? Anyone working in an office will know that Mondays and Fridays are usuallyrepparttar 140357 favourite days for holidays or "sickies". The extended weekend, whether approved or not, is fact of life within most organisations. The truth is that if you publish important news material on either of these days a large percentage of your readers may never see it.

Core days tend to be Tuesday through Thursday, although you can never guarantee any given day will give you maximum exposure. If any of these butts up against a public holiday then, again, you may miss staff. So given that midweek is best, what about timing? This is another difficult question, and will depend upon your workforce andrepparttar 140358 nature of their work. Before 9am is probably a no-no, andrepparttar 140359 period between noon and 2pm will catch many at lunch. Leave it until after 3.30pm andrepparttar 140360 chances are that some will be heading home.

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