=================================================== Increasing Link Popularity ===================================================
Search engines are gateway to Internet; they are first tool that potential customers use to find products and services they need. This is why link popularity is so imperative. If customers do not find your website, you have no possibilities of making any sales.
You're probably wondering what blazes is popular about a link! Well, in a word - plenty! Link popularity refers to ranking assigned to your website by search engines, and it determines ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created system, and now virtually all most popular search engines employ it to rank your web pages in their indexes.
The more commonly used your keyword is, harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is quality of site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all popular search engines.
The first step, and fastest way to get your foot in door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.
The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look at Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and chances of knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.