Making the Transition From Classic Marketing to Virtual Marketing for Artists.

Written by Joel Balfour

So you have art you want to sell? Why not market it online? Here are a few tips on how you should proceed. You first step to creating a website should be to haverepparttar cleanest pictures you can of your art. Try using a high-resolution digital camera if possible, if not then you may want to shoot it on film, and scan it with a high-end scanner.

Classic film at this point still has a higher resolution than large format digital, butrepparttar 137899 digitization process could “cheapen” your end product. It’s your choice as a publisher. If you are looking into making film samples, or audio material as demos, then what you would want to do, is to render your files inrepparttar 137900 smallest format possible, for film I would recommend “multimedia-small 15 frames/second” as your render option, and for MP3’s I would userepparttar 137901 lowest quality possible, as to take into consideration those with Low-end computers or slower internet connections. Make your product as accessible as possible. You never know who’s looking, and from where.

You should consult with your web-designer or your search engine optimization company so that your website can be search engine optimized. The reasoning behind this, is that once you put all this work into digitizing your media, you want your website to be seen.

If you aren’t familiar with web design, I would advise hiring an art friendly web designer to help you out withrepparttar 137902 creatingrepparttar 137903 website. S/He can deal withrepparttar 137904 technical aspects of creation while you worry aboutrepparttar 137905 design. I cannot stress enoughrepparttar 137906 necessity of using an HTML editor that is search optimization friendly. Not so much forrepparttar 137907 actual design ofrepparttar 137908 website, but for everything that goes on behindrepparttar 137909 scenes.

When you’re creating a website, there are two aspects to take into consideration. Whatrepparttar 137910 viewer is seeing, and howrepparttar 137911 website relates to search engines. Although I believe whatrepparttar 137912 viewer is seeing is entirely inrepparttar 137913 hands ofrepparttar 137914 designer, and owner… howrepparttar 137915 website relates to search engines is where SEO comes in.

Increasing Link Popularity

Written by Larry Strawson

=================================================== Increasing Link Popularity ===================================================

Search engines arerepparttar gateway torepparttar 137823 Internet; they arerepparttar 137824 first tool that potential customers use to findrepparttar 137825 products and services they need. This is why link popularity is so imperative. Ifrepparttar 137826 customers do not find your website, you have no possibilities of making any sales.

You're probably wondering whatrepparttar 137827 blazes is popular about a link! Well, in a word - plenty! Link popularity refers torepparttar 137828 ranking assigned to your website byrepparttar 137829 search engines, and it determinesrepparttar 137830 ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google createdrepparttar 137831 system, and now virtually allrepparttar 137832 most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is,repparttar 137833 harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity usingrepparttar 137834 most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quiterepparttar 137835 opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind isrepparttar 137836 quality ofrepparttar 137837 site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on allrepparttar 137838 popular search engines.

The first step, andrepparttar 137839 fastest way to get your foot inrepparttar 137840 door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despiterepparttar 137841 fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial,repparttar 137842 listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed inrepparttar 137843 highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located inrepparttar 137844 middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing torepparttar 137845 "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look atrepparttar 137846 Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, andrepparttar 137847 chances ofrepparttar 137848 knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

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