Classic film at this point still has a higher resolution than large format digital, but digitization process could “cheapen” your end product. It’s your choice as a publisher. If you are looking into making film samples, or audio material as demos, then what you would want to do, is to render your files in smallest format possible, for film I would recommend “multimedia-small 15 frames/second” as your render option, and for MP3’s I would use lowest quality possible, as to take into consideration those with Low-end computers or slower internet connections. Make your product as accessible as possible. You never know who’s looking, and from where.

You should consult with your web-designer or your search engine optimization company so that your website can be search engine optimized. The reasoning behind this, is that once you put all this work into digitizing your media, you want your website to be seen.

If you aren’t familiar with web design, I would advise hiring an art friendly web designer to help you out with creating website. S/He can deal with technical aspects of creation while you worry about design. I cannot stress enough necessity of using an HTML editor that is search optimization friendly. Not so much for actual design of website, but for everything that goes on behind scenes.

Search engines are gateway to Internet; they are first tool that potential customers use to find products and services they need. This is why link popularity is so imperative. If customers do not find your website, you have no possibilities of making any sales.

You're probably wondering what blazes is popular about a link! Well, in a word - plenty! Link popularity refers to ranking assigned to your website by search engines, and it determines ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created system, and now virtually all most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is quality of site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all popular search engines.

The first step, and fastest way to get your foot in door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.