You've a great web site and it's working well. Sales are good, site is listed on search engines, and hits are great. What can you do now? Well you could sit back and do nothing. But just maybe you might want to expand your potential market. There's a big world out there and every day of every week, all over world, thousands more people get connected to Internet.

A relatively small effort would allow many of them to buy from your site.

I live in New Zealand; it's a small country in South Pacific Ocean. Every day of week I receive emails proposing great offers, products, competitions and services. Some of them I want to take advantage of. But time after time I can't. Why? Because web site from where these great offers originate aren't organised to support purchases from outside their own country. Now I know that Federal Express and UPS and countless other transport companies can deliver goods to my front door (I see their adverts on CNN). I know that I can download software and ebooks from their web site. So what are problems? Well, in developing their web site, no one has taken trouble to look at how customers outside North America can buy.

The most obvious and first on list are problems with order form: • Zip codes are often mandatory. Like many countries we don't use zip codes here. • Price, always shown, but often without advising currency in which it is charged. • State is often mandatory and you pick it from a pull-down list, great, but no option for 'no state" offered. • Only tolls free number shown. 1-800 numbers can't be called from outside North America. • Special offers only available to residents in US, but only shown in tiny print and hidden away.

Email offers It's pretty obvious from an email address, if it's not a .com, where person is lives. And if someone has signed up to your email list you will have asked them for their address. So don't make special offers for Independence Day, Memorial Day and Thanks Giving to your subscribers living overseas. These holidays are only celebrated in US. Special occasions such as Easter, Fathers and Mothers Days and like are likely to be held on quite different dates outside USA. Most countries use metric system for sizes. Dates such as 12/7/2002 mean 12 July 2002 to most of English speaking world. Rather than using numerals for month, use word i.e. Dec 7, 2002 so that dates are clear to everyone.

Strange as it may seem, I'll bet there are many of you out there who have mailing lists on your computer, or in your email program, and you're not aware of them.

We have been marketing on internet for a while, and have never thought too much about marketing with email. Why? Well, for one thing there's so much talk about "spamming" that I just didn't want to get involved in it. Who needs that kind of hassle?

But, every once in a while I like to go through my computer and clean out old files. And it just happened that I started looking through my email program (Eudora) and came across quite a few (for me) names. Now, these names came from (1.) people who had joined one of my free ad-page programs, or (2.) those who had clicked on one of my autoresponders, asking for more information.

As a result, I came up with a little over 200 names. Not a whole lot when compared to some web masters, or ezine publishers, but it was a good start for me. And, these were people who had contacted ME at some point in time.