Making a Great ImpressionWritten by Josh Barinstein
Making a great first impression is undoubtedly a good thing. But did you know that it can take many impressions--seven is a favorite number--before our brains actually respond favorably to an attractive deal? This makes sense, given need for human beings to feel comfortable and at ease with anything new, but it is often overlooked in marketing efforts! Too many times, marketing campaigns will fail to give target audience enough time to adjust, enough time for individual to put aside her fears and finally say: "I'm going for it."So what constitutes a great impression? Impressions come in many shapes and forms, such as materials on your company, a "we're moving" card, a hello email, a FAXed testimonial, a special yearly gift, a holiday card, and so much more. Choose these wisely and mix them up, to keep prospectives and existing clients interested (yes, existing clients need reminders too that you're out there ready when they need you). A very effective impression is a mailer. Not just any mailer, but one that sends out a powerful message, one that elicits a response from reader. Keep these key things in mind when you work on your next Print piece: * Your mailer needs both to inform and to prompt audience to take action. For example, sending out a "we've moved" card and including a coupon for 10% off next purchase or project. Or, sending a holiday card for Thanksgiving and providing space for listing people to whom to give thanks. In both cases, you get your audience to participate and, in doing so, make a contribution to them. * You need a headline that grabs and copy that flows. To come up with a strong headline, focus on purpose of mailer, on main message you are trying to convey. Is it to thank receiver? Is it to announce a change at your company? Is it to invite them to participate in some event?
| | 10 Formulas For Unleashing Limitless Profits!Written by Larry Dotson
1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business 3. Enhance power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc. 4. Give your visitors tons of choices so they don't get feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc. 5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.
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