For some that comes in making more money. Others want to have more quality time with their family. Still others would like to have time and money to do things they love, like traveling and vacationing or nice clothes and a car.

The definition for a personal fortune will vary from individual to individual depending on what you want to achieve.

Whatever your personal dream might be, only way to achieve it is to be your own boss at least part of time.

Because when you are your own boss, you are in business for yourself. That means that you will need to make, offer and own your own product or service.

That is KEY ingredient to recipe for success.

You MUST make, offer and own your very own unique service or product if you are to achieve any measure of success at making your personal fortune.

How do you know what to do?

This is million-dollar question. Or in some cases, like that of Bill Gates, it could be billion-dollar question.

The answer is simple.

True success for anyone lies in doing that which you most love to do.

In todays society, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating possibilities of starting their own extra-income business online. With vast source of products, services and information available on internet, it can become overwhelming trying to figure out where to start.

On Web, to be successful, you must sell a product or service to a specific group of people who have specific interests. And more importantly, you must sell a product or service that people want to purchase. I have uncovered some valuable resources that can help you find what is currently popular on internet.

Amazon is one of most visited websites on internet and they offer two great services that allow you to observe what customers are buying and what they will pay money for. First, they offer a "Top Sellers" list. Just go to http://www.amazon.com and click on link for "Top Sellers." You can instantly view top selling products, including books, videos, toys, games and more. The other service that Amazon offers is called Daypop Amazon Wish List at http://www.daypop.com/wishlist/ Amazon tracks their customer's Wish Lists and displays most popular items and highest scoring items. This is another great resource for recognizing hot selling items and popular trends. Once you have identified a popular product or service that has sparked your interest, start promoting it. You can sign up as an affiliate at Amazon and sell their products and services from your own website for commission.