Making Your Free Ads Work For You!

Written by Kristy A. Taylor

Advertising needn't be expensive, and for those inrepparttar know; advertising can also be free. But occasionally your 'free' ads can get lost inrepparttar 101032 e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seenrepparttar 101033 exact same ad forrepparttar 101034 exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactlyrepparttar 101035 same as yours?

The best way to use, not misuse, your ad is to use a two-step system. Don't userepparttar 101036 advertising material thatrepparttar 101037 affiliate program has supplied. Why? Because it will berepparttar 101038 same material that every other affiliate will be using. Try to write your own ads. Don't worry about inventing that eye catching headline and having those action generating words, leave all that hype torepparttar 101039 so-called experts.

One ofrepparttar 101040 most effectively worded ads is an ad that is clear and straightforward. There's no need to hide your product underneath an ALL CAPS heading, a lot of BS promises and finally a URL that is as long as my grandma's knitting yarn. Ultimately you want to aim for a short two-liner. Why? Because it will be quicker to read and it will stand out from all ofrepparttar 101041 5 to 8 liners. Most ofrepparttar 101042 longer ads disguiserepparttar 101043 actual product with a lot of fancy words, only to haverepparttar 101044 prospect 'click away' within 5 seconds of reachingrepparttar 101045 site, because: 'they've seen it before'. That's an instant loss. You don't even get a chance to capturerepparttar 101046 prospects' details.

How to Get People to Read Your Ads Like CRAZY!

Written by Neil Moran

Rule One :- The Headline

The headline should summarizerepparttar whole offer. It should grabrepparttar 101031 eye, and make you want to readrepparttar 101032 subheading.

The headline should intrigue and captivaterepparttar 101033 reader. It's sole aim is to makerepparttar 101034 reader continue on to readrepparttar 101035 body text. You should take great time and trouble overrepparttar 101036 headline.

Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:-


This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:-


A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you byrepparttar 101037 throat and force you to read on. How about this:-


Now that's what I call a 'killer' headline. You've just got to read on, haven't you?

Always think very carefully about your headline.

Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach,repparttar 101038 headline should state whatrepparttar 101039 product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:-

New, Italian, Fold-away TEA TROLLEY

There should also be a picture ofrepparttar 101040 product. The picture andrepparttar 101041 headline simply act to grabrepparttar 101042 eye of anyone who is remotely interested in purchasing this type of product.

Rule Two:- The Subheading

The subheading should expand uponrepparttar 101043 story hinted inrepparttar 101044 main heading, and drawrepparttar 101045 reader inexorably into readingrepparttar 101046 body text.

Subheadings for straight products should outlinerepparttar 101047 main features and benefits ofrepparttar 101048 product. Again, boring, but this is what works,

A subheading forrepparttar 101049 Tea Trolley would be:- "New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors."

As I say, boring, but this is what works, so don't try and get clever or 'artsy'.

Here'srepparttar 101050 subheading forrepparttar 101051 security book:- "I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?"

Brilliant, or what??!! You've just got to read intorepparttar 101052 body text, haven't you?

Remember this isrepparttar 101053 MAIN function ofrepparttar 101054 heading and subheading. Noticerepparttar 101055 quotes, it seems as thoughrepparttar 101056 guy was talking to YOU,repparttar 101057 reader ofrepparttar 101058 advert, butrepparttar 101059 quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.

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