Making Your Ads Work!

Written by Kristy A. Taylor

Advertising needn't be expensive, and for those inrepparttar know; advertising can also be free. But occasionally your 'free' ads can get lost inrepparttar 101059 e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seenrepparttar 101060 exact same ad forrepparttar 101061 exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactlyrepparttar 101062 same as yours?

The best way to use, not misuse, your ad is to use a two-step system. Don't userepparttar 101063 advertising material thatrepparttar 101064 affiliate program has supplied. Why? Because it will berepparttar 101065 same material that every other affiliate will be using. Try to write your own ads. Don't worry about inventing that eye catching headline and having those action generating words, leave all that hype torepparttar 101066 so-called experts.

One ofrepparttar 101067 most effectively worded ads is an ad that is clear and straightforward. There's no need to hide your product underneath an ALL CAPS heading, a lot of BS promises and finally a URL that is as long as my grandma's knitting yarn. Ultimately you want to aim for a short two-liner. Why? Because it will be quicker to read and it will stand out from all ofrepparttar 101068 5 to 8 liners. Most ofrepparttar 101069 longer ads disguiserepparttar 101070 actual product with a lot of fancy words, only to haverepparttar 101071 prospect 'click away' within 5 seconds of reachingrepparttar 101072 site, because: 'they've seen it before'. That's an instant loss. You don't even get a chance to capturerepparttar 101073 prospects details.

Increase Your Sales with a Highly Targeted Advertising Campaign

Written by Shelley Lowery

If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.

Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed withrepparttar search results. Studies have shown that highly targeted keyword advertising produces an average of four timesrepparttar 101058 industry standard clickthrough rate.

Google, one ofrepparttar 101059 premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems fromrepparttar 101060 speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. Onrepparttar 101061 right side ofrepparttar 101062 results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will haverepparttar 101063 ability to select a list of tightly targeted keywords including all ofrepparttar 101064 following:

Keyword Matching - Shows your ad when a search includes your selected words.

Phrase Matching - Shows your ad when a search includes your selected phrases.

Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.

Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.

The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.

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