If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with search results. Studies have shown that highly targeted keyword advertising produces an average of four times industry standard clickthrough rate.
Google, one of premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On right side of results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have ability to select a list of tightly targeted keywords including all of following:
Keyword Matching - Shows your ad when a search includes your selected words.
Phrase Matching - Shows your ad when a search includes your selected phrases.
Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains certain words you select.
This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.
The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.