Yet, while reading may be effortless, writing probably took some extra work and attention to detail. In fact, some writers would say you should work as hard on transitions between ideas as you do on ideas themselves.

Consider copywriting guru Joe Sugarman, who says job of each piece of copy, from headline down, is to get you to read next paragraph. And paragraph after that. And to keep on reading them until you get to 'offer,' where you're asked to order featured product.

To get readers from one paragraph to next, or from one idea to next, we use transitions, words or phrases that 'pull' reader along, or in case of speeches, pull listener along.

For examples, take a look at opening words to second, third, and fourth paragraphs above. The second paragraph opens with 'Yet,' which implies that idea you read in first paragraph wasn't complete. It should 'pull' you into second paragraph. You'll notice that third and fourth paragraphs also aim to pull you along.

Later, we'll look at ways of constructing transitions, but for now let's focus on their strategic use.

In this article, you can learn why this happens, what you can do to prevent it, and how to get yourself going when it does. I have found “I do not feel like working” feeling may come from several causes, and to deal with it effectively, you will need to discover reason for it.

REASON 1: FATIGUE. Perhaps you are simply tired... If you have been working sixteen hour days for past week this is almost definitely case. Of course, it need not be as blatant as that...

> Prevention: Look after yourself. Make sure that you get enough sleep per night (6-8 hours for an average adult), drink plenty of water (2-3L a day), and eat plenty of fruit and vegetables, especially fresh ones.

Regular exercise will also help with keeping your energy levels up, in addition to improving your memory and concentration. I may expand on this in a future article, but in meantime there are more than enough books and websites on health and well-being that you can learn from.

Take breaks. While working, you should take a break once every 30-45 minutes, preferably by stepping away from computer for a couple of minutes. This will mean that when you return to it, you will be able to concentrate much better, and it will also give your eyes a break from staring at screen.

If possible, take a full day off, about once a week. Do not do anything about your business for this one day, unless it is absolutely necessary (answering urgent email, for example). Go and do something you enjoy, or spend some time with your family. You will come back to your work refreshed next day.

> What to do when this happens: Go and get some rest. You need it. Trying to push yourself at this stage will not do you any good, and you may spend a lot of time undoing mistakes you make due to lack of concentration.

REASON 2: IMPATIENCE. You just feel that things are not happening fast enough, so why bother working now, when you will only really see results in a couple of months or so? Watch out for those feelings, if you let them get out of control, you will eventually stop working completely.

> Prevention: Always keep in mind your ultimate goal, reason why you are working on your business. Remind yourself of it a couple of times a day, and perhaps keep a picture, or a quote reminding you of it near your computer and working area.