Making Tracks

Written by Richard Bolduc

Checking your search engine placement progress can be a tedious job, and quite time consuming.

Most articles and information onrepparttar subject will lead you to use a service like position agent at bcentral, or another tool that will take a keyword from you and let you know how your site is doing inrepparttar 133623 top engines under that keyword or keyword phrase. In most cases they only bring back results forrepparttar 133624 top forty pages ofrepparttar 133625 top 7 engines.

This is a common practice by many and often times it leads to search engine frustration and lack of tracking. Many people fail to find their sites in worthy positioning and constantly rework and resubmit. This is very self defeating and can get you thrown out as a spammer.

People give up and move on to other ways of promoting their sites and leave repparttar 133626 hope of Front Page placement behind. Front Page search engine placement to them seems like a waste of time and is often compared to winningrepparttar 133627 lottery.

I track a little differently. It is much more revealing than any ofrepparttar 133628 usually prescribed methods. It is my goal to help you seerepparttar 133629 difference, between where you "can be found" and where you are "being found".

Trying to find out where you *can be* found isrepparttar 133630 needle inthe haystack approach I outlined above. This involves hours of guessing at what you think repparttar 133631 possible keyword combinations are that you may be found under and submitting torepparttar 133632 position agents and waiting for a good results. The more indexes you buildrepparttar 133633 more time you can lose with these methods.

There's even more effort you have to put into inputting keywords to checkrepparttar 133634 progress of your possible placement. If no results yielded yet, then plan on several sessions trying to track down where you can be found. They just don't index themrepparttar 133635 as fast as they used to. This is a major pain and you can miss so many keyword phrases that it is an empty approach to finding out anything about your efforts.

Site Statistics - What they should be telling you and probably aren't

Written by Sage Lewis

Site statistics arerepparttar underlying visitor details of your site. They can tell you things like: where a visitor came from, what key phrases people are using to find your site on search engines, how many visitors have come to your site, what pages people looked atrepparttar 133622 most, what pages people looked atrepparttar 133623 least and even what web browser people used to get to your site. It would seem like that is allrepparttar 133624 information anyone would ever need to know about a site. However, virtually all statistical analysis programs are very difficult to understand, andrepparttar 133625 data isn't organized in a very useful manner. While there seems like quite a bit of information, there is so much more useful information that is possible to achieve that could give you much more highly telling results.

For example, withrepparttar 133626 use of cookies and tying that information intorepparttar 133627 raw statistical logs that your server tracks, you suddenly can watch amazing things. For example, you could easily watch one user over any period of days or months as they go and come from your site. You would know exactly what pages they saw and if and when they bought from your site or signed up to your newsletter. Affiliate programs and many online shopping carts are using cookies to keep track of when a person buys something or makes a certain action. However, using them in conjunction with server log statistics seems to be a rarity.

By combining cookies with server logs you would be able to track every single marketing strategy. You would know if your pay per click placements turned browsers into buyers or subscribers. By using different domain names, you would easily be able to track all of your offline promotions from beginning to end. Once a person enters your site you would always know exactly where they came from, when they got there and ultimately if you should continue marketingrepparttar 133628 same way you are marketing now, or if you should try something new.

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