Classic film at this point still has a higher resolution than large format digital, but digitization process could “cheapen” your end product. It’s your choice as a publisher. If you are looking into making film samples, or audio material as demos, then what you would want to do, is to render your files in smallest format possible, for film I would recommend “multimedia-small 15 frames/second” as your render option, and for MP3’s I would use lowest quality possible, as to take into consideration those with Low-end computers or slower internet connections. Make your product as accessible as possible. You never know who’s looking, and from where.

You should consult with your web-designer or your search engine optimization company so that your website can be search engine optimized. The reasoning behind this, is that once you put all this work into digitizing your media, you want your website to be seen.

If you aren’t familiar with web design, I would advise hiring an art friendly web designer to help you out with creating website. S/He can deal with technical aspects of creation while you worry about design. I cannot stress enough necessity of using an HTML editor that is search optimization friendly. Not so much for actual design of website, but for everything that goes on behind scenes.

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