Have you felt frustration yet? Are you one of 50,000 new netrepreneurs trying weekly to get your site online only to get caught up in dot com feeding frenzy?
It starts like this: You dream up a list of possible names for your company. You run them through a domain search engine only to find all your dot com selections are already taken.
So you face a choice. Do you settle for a domain name that doesn't really turn your crank but is available with prized .com extension? Or do you say 'damn torpedoes' and go with a .net, .org or other suffix and hope your clientele will remember it and appreciate what a rebel you are?
For starters, regardless of suffix, best way for traffic to find you is if your domain name reflects nature of your business and is catchy enough to recall without a lot of mental gymnastics. (There are notable big-budget exceptions to this rule).
You want a domain name that is spelled just as it is pronounced so even if your potential clients hear it mentioned in conversation, they can type it in later without confusion. If you can squeeze in one or two delectable search engine keywords, so much better.
If you do wind up using .net, .org or one of 250 country- specific extensions, you need to hammer it home in your promotions. Repeat it often. Accentuate difference.
Jenean Matthews of http://www.vitaherbs.net does all that plus supplements her online marketing with free gifts like pens printed with her URL. Does she ever worry that she missed .com bandwagon?
Not a bit. She predicts that, with advent of new technologies, typed-in URLs will eventually become a thing of past anyway.
"I feel way we surf net will change. For example, CueCat device eliminates need for typing URLs," says Matthews. (Cuecat.com offers free software that sends your browser automatically to site you need.)