Making Money From What You KnowWritten by Paulette Ensign
Everyone has something they want world to know about. An informational tips booklet is just one of many ways to circulate that information. From there, that content can be recycled over and over and over again into other saleable formats, all without ever writing another new word of copy. In early 1990's when US economy was in dismal shape, so was economy of Organizing Solutions, Inc., a speaking and consulting company. On a 'zero budget' (translation: flat broke!), a tips booklet called, '110 Ideas for Organizing Your Business Life' was produced. Little did anyone know that was beginning of a journey of selling over 500,000 copies in two languages without spending a penny on advertising to do it. It actually spurred an entire new business in process. The booklet contents came from things that were said to clients or to audiences over a period of eight years, all about getting organized. It was information people wanted to know, and information that was absorbed well in small amounts. To accomplish these sales results, a variety of marketing methods was used. The first was sending a copy of booklet to national publications, inviting them to excerpt from booklet, and adding a tag line at bottom inviting reader to send a small amount of money for their own complete copy. Approximately 15,000 single copies were sold that way. Next, major corporations were contacted to sell them large quantities of booklet, usually for their own promotional purposes, at large quantity pricing discounts. About 50,000 copies were sold this way. Then things started really expanding. Non-exclusive rights to reprint several hundred thousand copies were sold to a mail order catalog company. At same time, a connection was made online with a marketing company in Italy, who licensed contents to create an Italian version of booklet. Over 100,000 copies of Italian version were sold to a magazine who bundled it with one issue of their own publication as a gift to their subscribers. The booklet contents have also been licensed into several other languages and other physical formats. At one point, a well known American public seminar company expressed interest in producing an audio program based on booklet. The audio set has sold about 20,000 copies unto itself. That audio program also triggered a 20-minute interview on in-flight audio programming of a major airline for two months, world-wide. Two companies who each produce laminated guides also licensed non-exclusive rights to contents. They then produced product and pay royalties for all units they sell.
| | Get Paid To Surf Programs. Failure by Design?Written by Rafael Aguilo
Get Paid to Surf Programs have become all rage with Internet Users. With visions of quick and easy money, millions have joined. They see themselves receiving money to 'surf' web and, here's clincher, make a financial killing by referring program to their friends or associates. You see, done RIGHT WAY, you can make a large amount of money from this part alone. So far,so good.For companies, this 'let members do talking' way of seeking new members has been nothing but a phenomenal success. Hotmail demonstrated that 'viral marketing' approach was quick; and above all, fairly inexpensive. I practice viral marketing at any chance I get. For those of us who have invested time and money to learn how, it's a blessing. IT WORKS. Period. The only fly-in-the-ointment with this scenario is that MOST of members FAIL to make any significant income from this. The whole system is basically designed to be that way. Let me explain. What happens with average guy (gal) that joins one (or more) of these programs is: The Majority hits a BRICK WALL. Why? Because they follow 'official' way of working program. They end up having great difficulty building their own groups. Almost Everyone IS Making SAME MISTAKE. The Results? Dissapointing results. Why? Lets Face It: Because nobody wants to be sailor. Everybody wants to be captain of ship. What happens next is that almost all ships end up being one person rowboats! Only a few end up with Super-Tankers!
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