Making Money From Affiliate Programs

Written by Elena Fawkner

Affiliate programs are a great way to generate income if you don't have a product of your own to promote yet. You know that already. But it's NOT, despite what you've heard, just a simple matter of signing up for this or that affiliate program and placing free and paid classified ads all overrepparttar place to generate traffic torepparttar 102628 website they give you or to get people to click on your autoresponder link. There's more to it than that. Much more.

When I started out in this business in May 1999, I signed up for Cookie Cutter. Like many of you I thought that I could simply absorbrepparttar 102629 information provided and then resell it to others. I followed allrepparttar 102630 advice about advertising in other people's ezines and all of that. I looked forward to some very round numbers. Well, I got one alright. A big fat ZERO. And that's how it stayed until I realizedrepparttar 102631 truth. That if I was going to make any money in this business I had to start from scratch. In saying that, I don't want to take anything away from Cookie Cutter. It was and is a marvellous product in terms of what it can teach you in a very short period of time if you're starting from ground zero. (Debate rages about its merits in terms of a business opportunity but that's another story.)

In this article, I tell you what worked for me. It's nothing earth- shattering or particularly profound. It's simply reality and common sense. Here's what you need to do to make any significant income from promoting other people's products.


Sorry, but yes, you do. A lot of people pushing their affiliate program will tell you, if you askrepparttar 102632 question "Do I need my own website?", "No, you get this beautiful 25 page website for free!" Great. How are you going to get people to visit it? And how are you going to get people to visit YOUR website in preference to everyone else's website (all 50,000 of them)?

Well, let me tell you,repparttar 102633 time, effort and expense you would have to spend would be MUCH better invested in your OWN unique and interesting website that will attract traffic simply because it IS unique and interesting.

That said, you pick your affiliate programs to fit in with and complement your website. Notrepparttar 102634 other way around. You do NOT create your website to fit in with and complement your affiliate programs. So, start with what you know, what interests you, what you're passionate about. THAT should berepparttar 102635 subject matter of your website. Then, and only then, should you start researching which affiliate programs out there fit in withrepparttar 102636 website you have created. More about that later.


You should support your website by publishing an ezine at least on a monthly basis but preferably weekly. Why? A few reasons:

First, it reminds your readers that your site exists (assuming they signed up at your site inrepparttar 102637 first place) and hopefully prompts them to visit again.

Second, you develop a targeted mailing list of subscribers interested inrepparttar 102638 subject matter of your ezine and subscribers that you can direct mail to (judiciously, of course).

Third, you can accept paid advertising in your ezine once it hits 1000 subscribers or so and fourth, you can use it to advertise your affiliate programs.

In addition, assuming you take your ezine publishing duties seriously and it's not a mere regurgitation of other people's articles without any purpose other than to keep your name in front of an audience (and an ever-decreasing one it will be if that's all you do), you can use it to develop your reputation as an expert in your field by makingrepparttar 102639 original articles you write for your ezine available to a wider audience by submitting them to other ezine publishers. Believe me, there's no shortage of ezine publishers out there who rely exclusively on other people's work!

Establishing your own website and ezine takes serious time and work. You can't build either in a weekend. It will take you several weeks of effort to get it into good enough shape to take it public (and even then you won't be satisfied but you have to start at some point). And it will take several more weeks of time and effort publicizingrepparttar 102640 fact that your website and ezine exist and to start seeing some traffic trickling in.


Once you have an established website and ezine, you can start using them to promote your affiliate programs in a serious way. You can, of course, start promoting affiliate programs from day one, it's just that you won't see any results until you reach what I think of asrepparttar 102641 "established" stage. By this I mean you have a few hundred subscribers to your ezine and maybe a hundred unique daily visitors to your website. These numbers are onrepparttar 102642 very low end and your sales will reflect that but you'll at least be on your way by this point.

Once you reachrepparttar 102643 "established" stage, you need to be very selective aboutrepparttar 102644 affiliate programs you choose because you are only going to select a very few of them and they need to be good performers. Some internet marketing so-called experts will tell you to pick one or two programs and market them exclusively for big returns. That's good advice on one level - it keeps you focused, and that's important - but onrepparttar 102645 other hand you're atrepparttar 102646 mercy ofrepparttar 102647 owner ofrepparttar 102648 affiliate program. If they go out of business so do you.

So, pick a small handful of programs to promote but make sure they complement each other (so that someone who is interested in one program is likely to be equally interested inrepparttar 102649 others). It should be obvious but it bears stating - don't pick programs that have no relevance torepparttar 102650 subject matter of your site! Your chances of selling to your website visitors are much higher if what you sell is closely related torepparttar 102651 subject matter of your site. It wasrepparttar 102652 subject matter of your site that attracted them inrepparttar 102653 first place. They are already a qualified prospect if what you sell from your site is relevant to that subject matter.


If you have a mega traffic site, then you can make up for in volume what a particular program's commission structure may lack in terms of straight dollars.

But if you have a lower traffic site, then you need to make sure your traffic is very targeted, but go for higher commission programs.

In other words, if you're a mega traffic site, by all means sign up with and make maybe three bucks a sale. If you make a hundred sales this week you've got three hundred bucks you didn't have before. But if you're a lower traffic site, focus on making just three sales a week of a product that pays a hundred bucks a pop and you're even with your mega traffic brethren inrepparttar 102654 commission stakes.

How To Choose An Affiliate Program

Written by Joe Bingham

What isrepparttar most important of these two factors in choosing an affiliate program? 1. Whatrepparttar 102627 program can offer you. OR 2. How you thinkrepparttar 102628 program will sell to others. Ignore for a minute whatever it isrepparttar 102629 program sells, and ignore what tools, freebies, or extras it offers. Strip it all away and look atrepparttar 102630 'attitude' ofrepparttar 102631 program. What kind of 'feel' does it have? What kind of upline support does it have? Does it sound like something that is real and going to be around? Or does it remind you ofrepparttar 102632 row of shouting salesmen at a fair time carnival? When you sign up on a program, you are putting YOUR NAME alongsiderepparttar 102633 techniques, attitudes, and reputation of that program. If you are planning to sell whatever that program sells, you are also committing yourself to believe in whatever that program sells. Now considering that, does your opinion change about some of repparttar 102634 programs you've seen, are considering joining, or have already joined? Often times, we look atrepparttar 102635 'excitement' ofrepparttar 102636 sales page, and think to ourselves, "Wow! That has to attract a lot of buyers! I'll bet I can get a lot of sales from this program!" Stop and think, though, isrepparttar 102637 program attracting you sensibly, or is it just hype? Does it offer anything REAL to YOU? Is there anybody standing behindrepparttar 102638 program? If you want more information, who do you contact? Is that clear onrepparttar 102639 site? Will they contact you? Is anybody going to be around after you buy in, or will they be too busy running torepparttar 102640 bank with your money? What kind of person are you? Don't you think any program you join should reflectrepparttar 102641 kind of person you are? So what is more important? Whatrepparttar 102642 program has to offer

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