So you’ve got your site up. What’s next? Announce it to
world! There are so many sites in
internet today that webmasters have to constantly promote their sites and face oblivion. Listed below are
killer tactics that’ll bring in
crowd.Submit to search engines & directories (SE&D) ==================================
We usually take hold of yellow pages to find something. In
same manner, people turned to search engines and directories (e.g. Google & Yahoo) to find what they want. Effectively your site is listed in
first page of
top search engines. To be in
top requires lots of work – including optimization for your page. This is a vast topic by itself and will not be covered here. So
first step is to submit your site to SE&D e.g. http://www.yahoo.com http://www.altavista.com http://www.dmoz.org
Note, you need to read their terms and condition carefully and follow their rules in submission.
Advertise your site ==============
Because of
immense competition, if you have
budget,
other way to go around being noticed in SE&D is to place an ad with them. There are various schemes – one of that is
sponsored links – e.g.
colorful boxes to
right in Google.
Trade Links =========
Another way to publicize your site (and to get better rating in SE&D) is to exchange link with other sites. The trick to exchanging links is to do so with related sites which already have high ratings. Type in you keyword and get
email of
top 100 sites matching your keyword. Send them a mail requesting for a link exchange. It is a normal practice that to be considered you will have to first include their link in your site first. Tell
webmaster that you have included their site and specify
link to that page in your email. Most webmaster will agree because it will improve their rating further.