Target your Advertising – Ideally, every ad that you place would be seen only by potential customers for your business. In reality, you won’t find very many advertising opportunities that deliver such a utopian business proposition. The real key is to locate advertising opportunities that will target your potential customers as closely as possible. When evaluating every advertising offer, ask yourself “How closely will this hit my target audience? Could I do better?”. If you are advertising your new website that offers a new vitamin supplement for dogs, advertising on a pet website would not be as advantageous as a dog related website. A website on topic of dog food and nutrition would be even more targeted, as almost 100% of visitors to that site would have some interest in dog food and nutrition That’s exactly audience you are looking for.

What if you had a huge collection of headlines from which you could always withdraw ideas for your own products ? Wouldn't that make your Internet marketer's life a lot easier ? Then why don't you go for it ? Only with an excellent headline you will get success you deserve .

Headlines Are Everywhere Around You

You are surrounded by ads and headlines everywhere you go. Pick up those headlines and phrases which you know that have run for years already (Think of Coca-Cola, Microsoft or Intel etc.) . These must be successful or they would have changed them a long time ago.... And now, analyze them :

How do they come up with their benefits ? Do they ask ques- tions to prospect ? Are they arising your curiosity ? Do they stir up your emotions ? To which ads would you respond personally ? Choose ones that you think would make you react to offer.

Learn From Successful Headlines And Write Them Down

Write down that headline they use. And from now on, every time you see a good headline, add it to your collection and keep it within right category to make it easier for you to find them later. If you have a collection of, let me say more than 300 head- lines, it makes life much easier.

Try to categorize your headlines into following examplified, most important types (this is just a tiny fraction...) :

1.) Strong guarantee Example : "If you are not completely satisfied and you don't make your initial investment back within next 3 months, I'll refund you every penny you paid !"

2.) Arises curiousity Example : "Are You Really Safe In Your House ? Protect Yourself And Your Family...."