Make a Great Impression in 600 Pixels By Jessica Albon
Copyright 2003, The Write Exposure
If your newsletter's in HTML or print, you need a nameplate (the banner that displays name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.
We'd like to share five steps we've found ideal for creating great nameplates. They'll save you time and help you produce nameplate just right for your company newsletter.
Make Time 1. Set aside enough time. Never designed a nameplate before? Then schedule at least seven hours for project spaced out over at least one full week. Whatever you do, don't wait until night before your first issue is supposed to be published to start design! Remember, nameplates work best when they're consistent over a span of many, many issues.
Inspire Creativity 2. Gather a creativity kit. Our head designer swears glitter's a necessary component of any creativity kit, but I'm not convinced. You will need blank paper, scissors, colored pencils or marking pens, and some music (if you work best with background noise). Most people find being outdoors inspiring (especially if you can be near running water), so don't think you have to create your nameplates at your desk.