Make a Great Impression in 600 Pixels

Written by Jessica Albon

Make a Great Impression in 600 Pixels By Jessica Albon

Copyright 2003, The Write Exposure

If your newsletter's in HTML or print, you need a nameplate (the banner that displaysrepparttar name of your newsletter).

Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

We'd like to sharerepparttar 124247 five steps we've found ideal for creating great nameplates. They'll save you time and help you producerepparttar 124248 nameplate just right for your company newsletter.

Make Time 1. Set aside enough time. Never designed a nameplate before? Then schedule at least seven hours forrepparttar 124249 project spaced out over at least one full week. Whatever you do, don't wait untilrepparttar 124250 night before your first issue is supposed to be published to startrepparttar 124251 design! Remember, nameplates work best when they're consistent over a span of many, many issues.

Inspire Creativity 2. Gather a creativity kit. Our head designer swears glitter's a necessary component of any creativity kit, but I'm not convinced. You will need blank paper, scissors, colored pencils or marking pens, and some music (if you work best with background noise). Most people find being outdoors inspiring (especially if you can be near running water), so don't think you have to create your nameplates at your desk.

Keep Your Company Newsletter Out of the Circular File

Written by Jessica Albon

Keep Your Company Newsletter Out ofrepparttar Circular File Copyright 2003, The Write Exposure

You spend a considerable amount of time and money on your print newsletter andrepparttar 124246 only way your investment pays off is if your readers actually interact with your newsletter in a positive way. Unfortunately, most company newsletters don't do a very good job of encouraging any such interaction.

How can you make sure your newsletter's one ofrepparttar 124247 successful few? Here we haverepparttar 124248 five key questions your newsletter must answer to leave a lasting impression on your readers.

Who's it from? How's it relevant? Is it interesting? Why read it now? Why keep it?

Who's it from? You wouldn't believerepparttar 124249 number of companies that neglect to make it obvious whorepparttar 124250 newsletter's from. It's often not enough to include your company name onrepparttar 124251 newsletter somewhere. Rather, consider each newsletter an opportunity to introduce your business to people who've never heard of it before. Your mailing label should include your company's slogan (and a bit about what you do if it's not obvious) and logo. Ask someone who's unfamiliar with your company to take a look at your newsletter and guess who it's from and what they do. If they can't, perhaps it's time to make some changes.

How's it relevant? Your readers don't have much time. Clearly they don't want to spend what little time they have reading something that's not going to apply to their lives. You might prove your newsletter's relevance by putting a table of contents nearrepparttar 124252 mailing label (don't list article by title, rather list them by benefit). You'll find some great examples of proving relevance atrepparttar 124253 newsstand. Take a look atrepparttar 124254 magazines available and see how they convince readers that's what's inside is worth reading.

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