Make Yourself Stand Out In The World Of Free InformationWritten by Ana Ventura
Take a minute to think about your daily encounters with media: you wake up to your alarm clock that is tuned into a popular radio station, catch a glimpse of morning news while you brush your teeth, and it only gets worse from there.The average person is surrounded by thousands of messages each day, and those are only counting ones they aren't looking for. In a world where logging onto Internet anytime someone needs a quick answer for anything is norm, it's hard to deny that free information is everywhere. So what does this mean for you, for business? It means, unfortunately, that your public relations and advertising attempts have less impact as days go by. Don't get me wrong, targeted public relations campaigns are still effective. But even with consistent PR attempts, it's not guaranteed that same people will read every exposure. Getting your name out there is first step in standing out amidst crowd. Writing a promotional newsletter is a great way to do this. First of all, you're not selling anything, so customer doesn't feel that immediate sense of pressure and unease involved with most sales pitches. However, with repeated exposure to your name involved, client will remember you when time does come to send out other forms of sales communication, such as print ads or sales letters. If you run a mid to small business, a newsletter should be published with a frequency of about one every three months. This creates a good balance, because it's not too frequent, nor infrequent enough that client forgets he subscribes to newsletter.
| | Pumping Up Traffic With Linking Strategy!Written by A.T.Rendon
A recent user survey conducted by Graphics, Visualization & Usability (GVU) Center, http://www.gvu.gatech.edu/, they found That, for FIRST TIME, "Most users find new web pages through other Web pages (88%)" and"...search engines are down to 82%".Linking from other web sites is now king of exposure! Linking to and from other web sites is best way to have people find your web site. And it is not as difficult as you might first think. First of all, it is important to be linked to sites with like interests. If your web site is all about cars you do not want to bother linking to a site that is all about cats. Visit your favorite web search engine and do a keyword search of sites that are most similar to yours. Take time to actually go to each of top 20 or 30 web sites returned from your keyword search and have a look at your future promoters. If their content is similar to yours, use their email contact to send owner/web master a SHORT note. For a FREE Request A Link Swap form letter that you can use, send a blank email to: mailto:request_a_link@emailexchange.org In your note, you explain that you found them by keyword search via "NAME_THAT search engine". Tell them what you like about their site so that they really know you have visited and you are not some wayward spammer. Then ask if they would trade links. You link them if they will link you. This exposure is a WIN/WIN proposition. It does not cost you anything to link to such a web site except a few minutes to enter in a bit of HTML code.
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