Make Your eMail Communications Sell: Drawing the Line Between "Buzz" and "Hype"

Written by Melissa Brewer

Every day, I cringe atrepparttar emails that flood my inbox. There is a good chance, in fact, that I deleted YOUR email today. The influx of spam, opt-in newsletters and sales letters overwhelm me on a daily basis. (80 % of my online mail is sales-junk -- and I know I'm not alone.)

Why do so many emails go straight torepparttar 109632 Recycle Bin? Besidesrepparttar 109633 fact that hundred of unsolicited emails are sent to me on a daily basis, there's alsorepparttar 109634 often-ignored fact that most small businesses and online vendors ignore; credibility isrepparttar 109635 key to online success.

How do you establish credibility? Killrepparttar 109636 Hype. Get Buzz.

What'srepparttar 109637 difference between hype and buzz? Hype is something that you create and try to sustain, with little to back it up. Buzz is user and customer-created interest -- and it lasts because there are hundreds or thousands of people backing it up.

Ways to Kill Hype

1. Recognize that EVERY online word you type is both COMMUNICATION and COPY.

2. If you don't have a newsletter, CREATE ONE! It's easy and relatively painless to find an email host such as and there are plenty of ways to use a newsletter establish your expertise and credibility. Some large ecommerce websites simply send out a link to articles relevant to their readers with a short summary of what they contain. There are also plenty of free content websites that contain quality articles for reprint.

3. Recognize that your newsletter is not a catalog. It's NOT about "You". A good newsletter has valuable content and minimal advertisements -- this givesrepparttar 109638 reader a reason to read. It also lets your own advertisements and promotions stand out. Remind your readers thatrepparttar 109639 publication is "sponsored by" your business, and place a small advertisement in a semi-conspicuous place. Letrepparttar 109640 content build your expertise.

4. Admit you don't know everything. Ask your readers or contacts for help when you need it. They'll feel important and "listened to" when you ask for their input, whether you're looking for a specific product, website, or service. You can even ask them to help you with your goals by sincerely asking them to help -- tell them if they enjoyrepparttar 109641 newsletter, "please forward it to anyone that may be interested." 5. Be consistent. If your publication is weekly, send it weekly. Try to resistrepparttar 109642 urge to send out a slew of "solo ads".... If you want to email your newsletter list directly, try to limitrepparttar 109643 solo mailings and make sure that you let them know that you are sending a "one-time" mailing. If you don't, they may unsubscribe and you'll be left without an audience.

6. Learnrepparttar 109644 delicate art of specificity. When you DO write sales copy for your product or service, learn to write a brief, specific list of benefits. Honestly evaluate what sets you apart fromrepparttar 109645 competition. Even if you are a part of an affiliate program, there IS SOMETHING that makes you different. For example, you may give personal attention to your clients and customers and follow up to make sure they are satisfied. Maybe you have a freebie to go with your sales. Maybe your website has links to free search engines submission services. If you aren't doing anything differently than repparttar 109646 competition, it's time to brainstorm a few things that you CAN do differently, starting today.

7 Tips for Creating Effective E-Mail Messages

Written by Mike Morgan

E-mail is quickly becomingrepparttar dominant form of communication inrepparttar 109631 workplace. However, because it allows speedy composition, less thought is given torepparttar 109632 message than when pen and paper, or even a typewriter, was used inrepparttar 109633 office.

Poorly composed messages reflect poorly upon both you personally and you asrepparttar 109634 representative of your business. If you are moonlighting with your own business, a poor first impression, even from something as innocent as an e-mail message, can kill your chances of winning that client.

Fortunately, there a few things you can do to ensure that your e-mail message is both professional and effective.

1. Let It Simmer: Never send a message as soon as you are finished typing it. Do something else for at least ten minute -- let it sit overnight, if possible -- then come back and reread and editrepparttar 109635 message. Looking at it again with a "fresh eye", you will be more likely spot errors.

2. Read It Aloud: Reading your message aloud allows you to catch more subtle errors, such as awkward phrasing and sounds.

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