Most small business people on Internet are on a budget and that forces you to be "creative". Either you work on a tight budget that hampers your activity or you do much of work yourself to save from paying others to do it.
That is nature of entrepreneur.
Just because you are doing, or want to do, business online does not change work involved to create those sales and make money.
Here are a few points to keep in mind while doing it online:
1. Test Your Ad Copy.
Testing is important and a constant ongoing part of any marketing plan. You need to test various approaches and be able to access results.
The simplest manner to do that is with Auto-Responders.
For a FREE list of some good Auto-Responders that can be used for online business, send for at: mailto:email@example.com
You can easily set up a different Auto-Responder for each different test that you run. For example, if you were to market software, you could list your Auto-Responders as: firstname.lastname@example.org, email@example.com, etc.
This allows you to test different ad copy, headlines, prices or whatever and to gauge results just by viewing responses you receive to each approach.
2. Stress Your Strong Points.
A. Product or Service.
Tell your prospect why you are excited about your own product or service. If you can convey passion you feel for your own project, you may excite your prospects to share in your experience.