When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on mailing, right? It is obvious that if you were not going to profit from mailing, you wouldn’t send it out.

A little less obvious is that it costs almost same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in trash. Why?

The major part of your expenditure is in mailing list and postage. The printing costs are about same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).

It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Have you considered whether your web site color is sending wrong message?

While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels comfortable and inviting.

Of course color preferences can vary. To one person color yellow represents brightness while to another, yellow color seems repugnant. But no matter how you look at it, colors make difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel same level of receptivity when visiting your online presence. So How Can You Be Sure Of The Right Color For Your Web Site?

1. Have you ever noticed that on some days you feel more vibrant and alive simply by color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on colors selected, it either comes across as vibrant, relaxing or depressing.