Make Your Mailing A Home Run, Not A Strike Out!

Written by Joy Gendusa

You can use great design and copy to get a better response.

When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend onrepparttar mailing, right? It is obvious that if you were not going to profit fromrepparttar 148967 mailing, you wouldn’t send it out.

A little less obvious is that it costs almostrepparttar 148968 same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly inrepparttar 148969 trash. Why?

The major part of your expenditure is inrepparttar 148970 mailing list andrepparttar 148971 postage. The printing costs are aboutrepparttar 148972 same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).

The front ofrepparttar 148973 card, graphic and headline, is designed to attractrepparttar 148974 reader’s interest so that they read what you have to say. In short, to attract his or her attention.

Does the Color of your Website Influence Your Marketability?

Written by Charlene Rashkow

We've all readrepparttar countless publications about effective web site design, outstanding written content andrepparttar 148918 never ending need for search engine optimization, yet oftenrepparttar 148919 importance of color one chooses for his or her web site is overlooked.

It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors haverepparttar 148920 power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Have you considered whether your web site color is sendingrepparttar 148921 wrong message?

While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels comfortable and inviting.

Of course color preferences can vary. To one personrepparttar 148922 color yellow represents brightness while to another,repparttar 148923 yellow color seems repugnant. But no matter how you look at it, colors makerepparttar 148924 difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement onrepparttar 148925 Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feelrepparttar 148926 same level of receptivity when visiting your online presence. So How Can You Be Sure Of The Right Color For Your Web Site?

1. Have you ever noticed that on some days you feel more vibrant and alive simply byrepparttar 148927 color ofrepparttar 148928 clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based onrepparttar 148929 colors selected, it either comes across as vibrant, relaxing or depressing.

2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then applyrepparttar 148930 same principle to your web site. 3. Do you think that people buy more often when they see a certain color? The truth ofrepparttar 148931 matter is that when used correctly, you can encourage more buying and selling power when usingrepparttar 148932 right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.

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