We've all read countless publications about effective web site design, outstanding written content and never ending need for search engine optimization, yet often importance of color one chooses for his or her web site is overlooked.
It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Have you considered whether your web site color is sending wrong message?
While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels comfortable and inviting.
Of course color preferences can vary. To one person color yellow represents brightness while to another, yellow color seems repugnant. But no matter how you look at it, colors make difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel same level of receptivity when visiting your online presence. So How Can You Be Sure Of The Right Color For Your Web Site?
1. Have you ever noticed that on some days you feel more vibrant and alive simply by color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on colors selected, it either comes across as vibrant, relaxing or depressing.
2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then apply same principle to your web site. 3. Do you think that people buy more often when they see a certain color? The truth of matter is that when used correctly, you can encourage more buying and selling power when using right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.