The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?
What's newsworthy may depend on particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station or suburban newspaper. Sometimes same news story can be pitched differently to suit different news organizations.
Here are some opportunities to get media coverage:
Staff news If you employ an important new person, tell press. Have any employees being given awards? Have you had record-breaking orders or have you promoted someone for excellence?
Customer's news Have you had any celebrity customers? Have you helped any customers out of a tricky situation? Business changes Are you increasing (or decreasing) size of your business? Have you captured a big export order. Are you bringing in a new product range, or providing new services? Location Is there anything newsworthy about building you occupy? What is its history? Unusual services Do you have a strange occupation, or have you been asked to do (or make something) that's unusual?
You What have you done that could be seen as newsworthy? Any awards, sporting achievements, seminars, guest speaker roles etc.?
Start making a list of how you could generate a newsworthy story for your business.
If you are still stumped, then following 7 questions may give you some ideas to get some free publicity: 1. Do you offer something that is not available anywhere else?
2. Are you a new business in community or have you recently renovated?
3. Are you celebrating an opening, an expansion or some anniversary?
4. Are you last or only type of your business in area?