Make Your Free Ads Work For You!

Written by Kristy A. Taylor

Advertising needn't be expensive, and for those inrepparttar know; advertising can also be free. But occasionally your 'free' ads can get lost inrepparttar 101009 e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seenrepparttar 101010 exact same ad forrepparttar 101011 exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactlyrepparttar 101012 same as yours?

The best way to use, not misuse, your ad is to use a two-step system. Don't userepparttar 101013 advertising material thatrepparttar 101014 affiliate program has supplied. Why? Because it will berepparttar 101015 same material that every other affiliate will be using. Try to write your own ads. Don't worry about inventing that eye catching headline and having those action generating words, leave all that hype torepparttar 101016 so-called experts.

One ofrepparttar 101017 most effectively worded ads is an ad that is clear and straightforward. There's no need to hide your product underneath an ALL CAPS heading, a lot of BS promises and finally a URL that is as long as my grandma's knitting yarn. Ultimately you want to aim for a short two-liner. Why? Because it will be quicker to read and it will stand out from all ofrepparttar 101018 5 to 8 liners. Most ofrepparttar 101019 longer ads disguiserepparttar 101020 actual product with a lot of fancy words, only to haverepparttar 101021 prospect 'click away' within 5 seconds of reachingrepparttar 101022 site, because: 'they've seen it before'. That's an instant loss. You don't even get a chance to capturerepparttar 101023 prospects' details.

How To Get Thousands Of Dollars Worth Of FREE Publicity

Written by Noel Peebles

The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?

What's newsworthy may depend onrepparttar particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station or suburban newspaper. Sometimesrepparttar 101008 same news story can be pitched differently to suitrepparttar 101009 different news organizations.

Here are some opportunities to get media coverage:

Staff news If you employ an important new person, tellrepparttar 101010 press. Have any employees being given awards? Have you had record-breaking orders or have you promoted someone for excellence?

Customer's news Have you had any celebrity customers? Have you helped any customers out of a tricky situation? Business changes Are you increasing (or decreasing)repparttar 101011 size of your business? Have you captured a big export order. Are you bringing in a new product range, or providing new services? Location Is there anything newsworthy aboutrepparttar 101012 building you occupy? What is its history? Unusual services Do you have a strange occupation, or have you been asked to do (or make something) that's unusual?

You What have you done that could be seen as newsworthy? Any awards, sporting achievements, seminars, guest speaker roles etc.?

Start making a list of how you could generate a newsworthy story for your business.

If you are still stumped, thenrepparttar 101013 following 7 questions may give you some ideas to get some free publicity: 1. Do you offer something that is not available anywhere else?

2. Are you a new business inrepparttar 101014 community or have you recently renovated?

3. Are you celebrating an opening, an expansion or some anniversary?

4. Are yourepparttar 101015 last or only type of your business inrepparttar 101016 area?

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