Anyone who gets involved in marketing products on internet will know that follow-up is VERY VERY important. Most sales occur after 3rd, 4th, or 5th follow up, and doing this manually can become very time consuming.
If your site suddenly gets a high ranking in search engines or you put out an advert, you will have to be prepared to deal with traffic and to reply to your enquiries.
Now you will need to follow up 3 or 4 or even more times in most cases before a prospect becomes a customer. It makes sense to use different emails in each follow up, and each time describe some extra advantages of your product that you have left out in previous emails. This can become very confusing if you have new enquiries each day. You will have to send each of your follow-up emails to a different group. You will have to keep track of which follow-ups were sent to which groups.
There is software available that allows you to personalize your messages by merging your emails with your recipients names. You have to add names and addresses to your groups, but after this, it can send out your message to everyone in a particular group, and filter out certain addresses if you want. This can be useful if you want to avoid sending a message to those who may have already received it in a previous mailing.
However even with such software there is still quite a lot of work to be done. Email addresses have to be collected and added to your mailing groups, and you have to keep logs of who has received a particular message. You also have to make your own record of which messages have been sent and to who so as not to send same message to same group twice. If your follow-ups have to be done at specified intervals after your initial enquiry, you have to make sure you remember to run your mail program on those days.
The answer is to use autoresponders to do your follow-ups, and leave a minimum of work for you to do once a prospect has become a serious lead or even a customer. An autoresponder allows you to set up your follow-ups to go out at various intervals after initial enquiry. You can set different messages up on autoresponder and specify when each message should be sent after receiving enquiry. To see how they work send a blank email to mailto:email@example.com and you will receive a series of emails with my 5-day website success course.