Make Your E-Mail Signature File WORK for You!

Written by Alexandria Brown


You're probably familiar with e-mail signature (or "sig") files they'rerepparttar few lines of contact information that many of us put atrepparttar 109719 bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files evenrepparttar 109720 newer versions of AOL.

I've heard some people who don't use sig files defend their position by saying, "All my clients know my info I don't need to remind them with every e-mail." Stop! You're missing a perfect opportunity to promote your business, as well as do your clients and prospects a favor.

When you think about how many e-mails you actually send a day, it's probably more than you realized! Some people send over 100 a day. That's a lot of mail and a lot of chances to slip in your own subtle marketing messages.

**Sig Files Put You at Their Fingertips** People love it when you make information easy to find. Sure, your clients have your phone number somewhere, but they'll really appreciate it when they can grab your number right from an e-mail they're looking at.

In fact, e-mail is such a part of our lives now,that if someone needs your phone number quickly, she may be more likely to grab it off your latest e-mail than to dig up your business card. (Don't underestimate this occurrence there are many disorganized people in repparttar 109721 world!)

Also, if people want to put your info into their contact management software (Outlook, ACT, Palm, etc.), they can simply copy and paste it right from your sig file.

**Good Sig Files Tell Strangers What You Do** When you e-mail people who aren't familiar with your business, your sig file can act as a subtle sales pitch. As a co-chair for NY Women in Communications Inc. (WICI), I book speakers for our monthly cocktail events. I conduct most of this work via e-mail. Now, these people only know me as a representative of WICI; they have no idea what I do for a living. But one woman, after spotting my sig file, promptly wanted to learn more about my services. This prospect would never have learned what I do unless it was clear in my sig file!

**Sig Files Are Ready to Travel** E-mails are forwarded allrepparttar 109722 time. You never know where yours may end up, and one ofrepparttar 109723 recipients may be very interested in your service or product. I learned this when I got a call from a prospect in Israel. A colleague of hers here inrepparttar 109724 U.S. had forwarded him an interesting issue of my e-newsletter. He learned about my services and got my phone number fromrepparttar 109725 sig file atrepparttar 109726 bottom.

**Sig Files Are a Great Promotional Tool** Now, let's move beyondrepparttar 109727 obvious stuff. Think of your sig file as a little messenger who speaks to everyone you send an e-mail to. What do you want him to say? Do you have great news? A new product or service? A free newsletter or report? Let us know via your sig file!

--Your Sig File Checklist-- Here are several items to consider putting into your sig file. CAUTION: Do not attempt to insert them all! Choose what's most important for you and your business. - your name and title - your company name - your company tagline, or a short phrase that describes what your company does - your address - your phone, cell phone, and/or pager numbers - your fax number - your e-mail address (sometimes people can't get it directly or quickly from your actual e-mail) - your Web URL (be sure to includerepparttar 109728 "http://" prefix to ensure it will translate as a hyperlink on most e-mail programs)

How to Use Signature Files to Give Your Email The Personal Touch

Written by Alvin Apple


If you have a home business, then you're probably constantly concerned with getting your name and your business information out there. You probably send out a lot of e-mails, post on message boards, and submit articles to business e-zines. These are excellent ways to get your name out there, but are you taking full advantage ofrepparttar visibility these forums create?

One ofrepparttar 109718 best ways of creating new business is to include a Signature File with everything you post, send or submit. What exactly is a sig file? It's that little bit of bio information atrepparttar 109719 end of an e-mail, article or posting, usually a sentence or two with your url. This is your opportunity to let people know who you are and to direct them to your business. If they liked what you wrote, then they can immediately to your site and find out more about your product or service.

Now you may already include your url atrepparttar 109720 end of your correspondence, most business people do. That's great, but is it enough? Not quite. Of course it's great to have your url so that anyone who's interested in what you're saying can immediately check out your business site, but wouldn't they be more likely to click if you included a short description of what you do? The trick to a catchy sig file, is that one sentence that makes you stand out. For example, rather than closing an e- mail or posting with

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