Make Your Customers' Dreams Come True!

Written by Evan Fishe


We all have a dream. Maybe that dream is to find spiritual contentment, or maybe that dream is to have a healthy, happy family. Maybe that dream is just having enough time to play allrepparttar golf you want. Whatever dreams we have, they help dictate who we are and how we act -- especially when it comes to buying.

The most successful salespeople arerepparttar 121901 ones who become "Dream- Brokers" for their customers -- that is, they understand what their customers desire, and find a way to help them achieve it. Business opportunities are a perfect example of how this works. The business opportunities that arerepparttar 121902 most appealing arerepparttar 121903 ones that not only talk aboutrepparttar 121904 money that it can generate, but show how this fits into a customer's dreams.

This process starts withrepparttar 121905 "research" stage -- before you even begin marketing, you need to take some time to understand your audience. What is it that they want? What are their desires and values? The answers to these questions will help you chooserepparttar 121906 best way to present your offer or product.

Then, as you create your marketing, focus on these desires in your writing. Remember that, for most people, money is just a MEANS for getting something else, not an END in itself. If you can show how your offer will helprepparttar 121907 customer get what he or she REALLY wants, you will have a much better chance for a sale. It's amazing how many times I've seen marketing that focused just onrepparttar 121908 money, rather than going deeper.

You Get What You Pay For

Written by Marc Goldman


Operating an online business affords yourepparttar opportunity to utilize both free and fee based resources. However,repparttar 121900 free options are not alwaysrepparttar 121901 best, in fact, they can sometimes serve to destroy your business instead of helping it to prosper. Because so many things are free onrepparttar 121902 internet, people have become spoiled and expect to be able to utilize only free resources to build a profitable venture. But if you look at those who own and operate successful online businesses, you will find that they have all paid, inrepparttar 121903 early stages of their business, for certain tools and resources that were critical to their success.

Before we start we should say that not all free resources are bad, you just have to know which ones are reliable. Most free resource providers have an ulterior motive: to harvest your personal information which they then sell for top dollar torepparttar 121904 highest bidder. Didn't you know when you get a "free" email address from any one ofrepparttar 121905 free email providers that your information is sold to thousands of others who haverepparttar 121906 right to blast you with unsolicited email? When you use "free" internet service providers, do you mindrepparttar 121907 banner ads that take up a 1/4 of your screen?

Secondly,repparttar 121908 pursuit of "free things" onrepparttar 121909 internet has made many of us so immune torepparttar 121910 real value of internet marketing products and services that we've become cynical of anything that costs a fee. Would you stubbornly turn downrepparttar 121911 opportunity to help yourself and your business succeed because of your refusal to pay for something?

The pursuit of free resources has completely closed some peoples minds torepparttar 121912 wealth of unique and powerful business building information available for a fee onrepparttar 121913 web. Did you ever wonder why those people who pushrepparttar 121914 free search engine submission tools are not listed #1 inrepparttar 121915 search engines? If you walked into a Barnes & Noble and asked why they were charging for their books they would laugh you right out ofrepparttar 121916 store.

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