Make Your Customers' Dreams Come True!Written by Evan Fishe
We all have a dream. Maybe that dream is to find spiritual contentment, or maybe that dream is to have a healthy, happy family. Maybe that dream is just having enough time to play all golf you want. Whatever dreams we have, they help dictate who we are and how we act -- especially when it comes to buying.The most successful salespeople are ones who become "Dream- Brokers" for their customers -- that is, they understand what their customers desire, and find a way to help them achieve it. Business opportunities are a perfect example of how this works. The business opportunities that are most appealing are ones that not only talk about money that it can generate, but show how this fits into a customer's dreams. This process starts with "research" stage -- before you even begin marketing, you need to take some time to understand your audience. What is it that they want? What are their desires and values? The answers to these questions will help you choose best way to present your offer or product. Then, as you create your marketing, focus on these desires in your writing. Remember that, for most people, money is just a MEANS for getting something else, not an END in itself. If you can show how your offer will help customer get what he or she REALLY wants, you will have a much better chance for a sale. It's amazing how many times I've seen marketing that focused just on money, rather than going deeper.
| | You Get What You Pay ForWritten by Marc Goldman
Operating an online business affords you opportunity to utilize both free and fee based resources. However, free options are not always best, in fact, they can sometimes serve to destroy your business instead of helping it to prosper. Because so many things are free on internet, people have become spoiled and expect to be able to utilize only free resources to build a profitable venture. But if you look at those who own and operate successful online businesses, you will find that they have all paid, in early stages of their business, for certain tools and resources that were critical to their success.Before we start we should say that not all free resources are bad, you just have to know which ones are reliable. Most free resource providers have an ulterior motive: to harvest your personal information which they then sell for top dollar to highest bidder. Didn't you know when you get a "free" email address from any one of free email providers that your information is sold to thousands of others who have right to blast you with unsolicited email? When you use "free" internet service providers, do you mind banner ads that take up a 1/4 of your screen? Secondly, pursuit of "free things" on internet has made many of us so immune to real value of internet marketing products and services that we've become cynical of anything that costs a fee. Would you stubbornly turn down opportunity to help yourself and your business succeed because of your refusal to pay for something? The pursuit of free resources has completely closed some peoples minds to wealth of unique and powerful business building information available for a fee on web. Did you ever wonder why those people who push free search engine submission tools are not listed #1 in search engines? If you walked into a Barnes & Noble and asked why they were charging for their books they would laugh you right out of store.
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