Make Your Business Cards Work

Written by Robin Henry


What'srepparttar cheapest, most under-used marketing tool you have?

The answer's no secret ... it's your business cards.

Byrepparttar 119959 time you have read this article, you'll know several ways in which you can increase your profits by making better use ofrepparttar 119960 advertising power of business cards.

Business card content

Everyone knows what a business card contains, so I'll keep this brief and focus on what some people don't have on their cards.

Every possible way to contact you. Don't just give your address and telephone number - give it all; fax, phone, mobile, email, street address, postal address and if you're keen, an after hours contact.

Your Internet site URL. If you have one, put it on EVERYTHING. In Australia your Australian Business Number or Australian Company Number. People may not deal with you if they think you are not equipped to handle Goods and Services Tax or are too small to have an ABN or ACN

Userepparttar 119961 back to advertise. This can change each time you print or you can summarise - in dot point,repparttar 119962 services you offer which are not always obvious from your name.

A byline. If you don't want to advertise onrepparttar 119963 back, think of using a byline, a short statement about what you do, 'Producers ofrepparttar 119964 best hamburgers in Australia'

Colour and professional design. People like colour. They like attractive design. Make sure your cards have both. Cost effective advertising. The last supply of business cards I bought cost me 0.07 cents Australian per card;repparttar 119965 last classified advertisement I lodged cost me $72. Whilerepparttar 119966 newspaper advertisement will get much more coverage, I have no control over who reads it. Among those who do, thousands will have no personal interest in my offer and still others might never get torepparttar 119967 classified advertisements pages. Many will throw outrepparttar 119968 paper in a day or so and my three line ad will be gone forever from their houses and minds.

With my business cards, however, I can target where and when I leave them or to which individuals I hand them in order to getrepparttar 119969 greatest advantage. Of course, there is never a guarantee that where I leave them will result in sales. The idea is to increase probability ...repparttar 119970 probability thatrepparttar 119971 recipient will want my goods or services. Here's an example.

Target marketing

Recently I attended a workshop about Email Marketing which was also attended by about 50 others. As my product range includes two high capacity email management software systems, this was an opportunity I couldn't miss. I left a card at every place mat on every table.

Ifrepparttar 119972 target audience was interested in email marketing, wasn't there a probability they might also be interested in email software? Sure enough, I received 11 enquiries within a few days ofrepparttar 119973 workshop and sold five copies ofrepparttar 119974 software.

10 Hot Ways To Sell Your Products Like Crazy

Written by Steve Li


1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business

3. Enhancerepparttar power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't getrepparttar 119958 feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

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