Make Them an Offer They Can't Refuse!

Written by Denise Hall

Every netrepreneur knows thatrepparttar most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via e-mail, if you don't get a good response, you won't have a profitable business.

The old saying, "You can lead a horse to water, but you can't make him drink" applies here. You can send offers to your prospects, but you can't make them buy.

So how do you turn those prospects into buyers? How do you get them to read, not just skim or delete, your ezine or sales letter?

Make them offers they just can't refuse!

Offline businesses frequently have "Buy one, get one free" specials. Or "Buy one, get one 1/2 off." Or "Today only" sales.

Online businesses need to use those same marketing principles. Whilerepparttar 117293 rules onrepparttar 117294 internet are a bit different than offline marketing, many ofrepparttar 117295 same concepts can be applied withrepparttar 117296 same results.

How many times have you seen an item on sale that was tempting, but you wanted to think about it before handing over your money? By all means, think about it, especially if it's a large purchase. But ifrepparttar 117297 special is only for "today" or "this weekend", you'll have to decide a little faster, won't you?

Have you noticed thatrepparttar 117298 checkout area at stores always has candy bars, magazines and other inexpensive items on display? Those candy bars sure look good, don't they? The headline on that magazine makes you want to readrepparttar 117299 article, doesn't it?

Surplus Merchandise, the Direct Under Wholesale Source

Written by Dr Bruno

The Austin Business Journal about a firm that "buys and resells merchandise that has been closed out, overstocked or a wide range of retail outlets, from mom-and-pop shops to multinational chains such as Wal-Mart..".

Businesses everywhere struggle with changing buying habits, business costs and government regulations.

Fads in clothing, toys, electronics, computers, furniture styles and eating habits change. Consequently, new unsold merchandise takes up warehouse space and ties up capitol.

Surplus liquidators buy inventories of unwanted, obsolete

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