Every netrepreneur knows that most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via e-mail, if you don't get a good response, you won't have a profitable business.
The old saying, "You can lead a horse to water, but you can't make him drink" applies here. You can send offers to your prospects, but you can't make them buy.
So how do you turn those prospects into buyers? How do you get them to read, not just skim or delete, your ezine or sales letter?
Make them offers they just can't refuse!
Offline businesses frequently have "Buy one, get one free" specials. Or "Buy one, get one 1/2 off." Or "Today only" sales.
Online businesses need to use those same marketing principles. While rules on internet are a bit different than offline marketing, many of same concepts can be applied with same results.
How many times have you seen an item on sale that was tempting, but you wanted to think about it before handing over your money? By all means, think about it, especially if it's a large purchase. But if special is only for "today" or "this weekend", you'll have to decide a little faster, won't you?
Have you noticed that checkout area at stores always has candy bars, magazines and other inexpensive items on display? Those candy bars sure look good, don't they? The headline on that magazine makes you want to read article, doesn't it?