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Make Sure Youíre Holding The Right Cards
Does your business card reflect a positive image for your business? Does it clearly define what your business is all about at a glance? If not, you may be making some big mistakes in your marketing and need to take another look at message you are putting out there.
Why? Because if a prospective customer views your business image as unprofessional or confusing, they will simply do business with someone else. You canít afford to let that happen to you. Are you holding right cards?
While presenting marketing seminars to thousands of business owners and entrepreneurs, Debbie Allen (sales and marketing expert) discovered a shocking reality. Many of business cards presented a poor and unprofessional image of business at first glance. Very few business cards or marketing materials had an effective message that described business clearly. Most lacked a strong visual logo that defined business and had no branded image or catch praise that set them apart from their competition.
With this newfound discovery, Debbie began to ask members of audience to stay after her presentation to receive a free business card evaluation. This intrigued attendees, and many waited for up to an hour to have a chance to talk with her in person and to get feedback on how to improve their marketing message.
Another discovery! Many owners and managers are so close to their businesses that they don't see most obvious mistakes. The reason for this is that they don't look at their business through their customers' eyes. They view it from a very narrow focus, their own eyesight. This can be disastrous for a company's professional image.
Just as people judge individuals at first glance, so they judge a business image same way. If prospective customers view business image as unprofessional or confusing, they will simply walk away. Prospective customers will be lost to competitors who do a better job at marketing their company's image, brand and uniqueness.