The results of this test ad was startling…

Even though they ran their ad in a large circulation publication, not a single reader of ad responded to collect their $100 bill.

The lesson?

Even if you’re offering world to your prospects they won’t take you up on your offer if there’s a doubt in their mind.

Of course, there are a lot of different factors that make a sales letter effective. But if you feel you have an offer that’s wanted by your target audience, if you’re throwing in a bundle of free, desirable benefits, and if you’re still not converting like crazy, then you have to wonder if people believe what you’re telling them.

Credibility is king, and to make your sales letters and ads work, you have to make a strong argument as to why you should be believable.

So, here’s a few ways to add instant credibility to your offer and make your prospects believe that what you’re telling them is truth.

TELL THE PROSPECT THE DOWNSIDE OF YOUR PRODUCT Telling a prospect what’s wrong with your product can actually build credibility. For instance, I could say, “Unfortunately, these new Shark’s Teeth Scissors won’t cut through everything. But when was last time you needed to cut through titanium?” It shows that you’re realistic about your products abilities, and assures them you’re not overstating.

In fact, everyday my competition sends me tons of their traffic and I make a mint from it.

But is all this stealing of traffic legal? Do I use some special software to divert traffic from their site? Will I end up in prison after making this information available to everyone and exposing what I’ve been doing?

Not a chance. In fact, what I’m doing is completely ethical and legal. And it accounts for a whooping percentage of money I put in my pocket each day.

Let me explain this technique so you can apply it to your own business.

First thing you’re going to want to do is research your target audience. If you wrote your own sales letter then you should know them like a family member. But if not, then you’ll want to know:

* Where they spend their time online

* What hobbies they have

* What they’re after

After finding out these details about your audience you should know exactly which keywords they’re searching online.

For instance, I offer a book on how to catch a cheating spouse. And from my research, I know that most of people that can use my book are:

* Mainly men * Obviously having trust problems in their relationship * And that I’ll most likely find them searching under terms like “catch cheating spouse”, “is my spouse cheating”, “infidelity”, “affairs”, and so on.

Now one thing I haven’t gotten hang of is getting top placement in search engines under keywords I need. And even if I was, I think it’s next to impossible to get a top listing under every word my prospects are searching under. The fact is, with this method, you don’t need to get a listing anywhere on search engines to get a steady stream of ready to buy, highly targeted traffic.

Okay, now with list of keywords you’ve assembled because you know your target so well, start entering them into search engines. And you’re going to notice that an amazing thing happens.