Adsense revolutionized world of paid advertising; banner advertising is based on number of visitors you attract to your site, so number of “banner impressions” dictate revenue you receive. Google Adsense is quite different; it is number of visitors that actually click on advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to fact that Google already enjoyed a fantastic reputation before introducing program. They are a publicly traded company with physical headquarters. This, and fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because program is free. Google benefits by more people using adsense, so offering it for free was best thing they could do.