Have you ever watched a TV program where
supporting actor has a grand idea only to find
lead actor immediately repeat
idea as if it were his own?You've probably experienced it yourself! It goes something like:
Friend: "I've got it! We should go to Sparky's for dinner!" You: "Hmm... how about we go to Sparky's for dinner?" Friend: "That's what I just said!" You: "No you didn't!"
Well, there's a reason for those common conversations. It's because
best ideas are ones we personally created and we often don't hear other ideas unless it comes from our own mouth.
We closely identify with and remember ideas and strategies that we come up with on our own. It's just
inherent way our brain works.
That's why it's so difficult to understand something that you just "copy" down or something that someone else has told you about in a meeting or lecture.
Persuading People with Ideas: Making Ideas Their Own
In persuasion, it's vital to make your idea sound as if it came from
other party. That's
only way they'll understand and accept your stance.
To show this, let's go back to you and your friend:
Friend: "I've got it! We should go to Sparky's for dinner!" You: "Hmm... how about we go to Sparky's for dinner?" Friend: "That's a great idea, I like it!" You: "Thanks! Let's go and eat!"
So now we notice that you've reached consensus with your friend. He actually made it sound as though
restaurant selection was your idea, not his. This might make you feel more confident and in control. Besides, your friend got what he wanted because you were seemingly persuaded in
first place.