Here is a nifty little tool that I have been using and testing on sly lately with one of my lists and what I’m about to say may surprise you a little as it does tend to go against some of teachings in “Internet Marketing” industry.

When sending out an email to your mailing list when you place your P.S. it’s generally you’re hard hitting sale point. The one that gets them to “buy now” not just drift around and think about it only for it to be forgotten.

1.We know that that person got use of our product and didn’t have to pay a cent for it (and it can be a disturbing thought but it does happen… some people are just habitual refunders)

2.Advertising isn’t cheap and when you’ve paid to get that customer in it can feel like a beat around head when you not only refund money but it often incurs a fee for refund purchase, so now you’ve just paid that customer to have your materials

3.Organizing a refund could be time spent better doing other things

The best thing you can do for yourself and your company is to keep a “cool head” about it. Getting all nancy about it even if it is a “habitual refunder” can do more damage for your name in long run.