Mailing Lists – Keeping it Simple

Written by Joy Gendusa


The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor inrepparttar success of your direct mail marketing strategy is who you send your mailings to.

A.You need a list. This can be:

1)a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or

2)a list which you purchase or in some cases obtain for free. B. The mailing list must containrepparttar 136521 names of people who are likely to be interested inrepparttar 136522 benefits of your products or services. Don’t try and sell beer torepparttar 136523 Temperance Society or real estate to people who cannot afford it. You have to target your direct mail marketing efforts. What kinds of lists are available?

C. The three basic kinds of lists that you can use are (you can use all three):

1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded inrepparttar 136524 past. 2. A response list is a list of people that have actually done something. They have either purchased something fromrepparttar 136525 people who put togetherrepparttar 136526 list or inquired in response to some offer or asked to be onrepparttar 136527 list. They have some level of interest inrepparttar 136528 topic or purpose ofrepparttar 136529 list. These people have not previously responded to you, but they have responded to someone in a related area (if you have purchased a correctly targeted list) so you know they are at least warm.

Find the Goldmine Within Your Business

Written by Joy Gendusa


Doing a current customer breakdown can help you findrepparttar goldmine within your business by determining who you should be targeting in your marketing efforts inrepparttar 136520 future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then whatrepparttar 136521 heck am I talking about?

You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more ofrepparttar 136522 kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can aboutrepparttar 136523 customers that you do have. Here’s how to start:

1. Get Accurate Sales Numbers - How do you determine what a "good customer" is? More than likely it is a loyal customer who keeps coming back to spend money with your business. This is whyrepparttar 136524 first step you take should be to determine how many sales each customer has and what total income each customer has provided you.

2. Decide What You Consider "Good" - Is your product or service a one shot deal? Or can your customers come back again and again? If they can come back, you'll want to find out their average order or purchase size in a dollar amount and also how many times they've purchased... You'll see that they'll fall into categories. Maybe 10% are big spenders but 30% purchase consistently. Obviously this will vary depending on what type of business you have. If you sell a product or service where it is unlikely your customer will need you again, figure out what range of purchase size makes up most of your income. It really varies from business to business. For instance, if you're a Realtor you may sell many more homes between 100 and 200 thousand, but most of your actual income came from one giant purchase... Maybe a 2 million dollar home... You don't want to ignore your bread and butter. In this case, I would recommend marketing torepparttar 136525 “bread and butter” public. So you see, you really need to evaluate your industry.

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