Just as in science, magnetic companies and brands are ones that are aligned and “pulling” in same direction. Magnetism works when electrons are charged and line up in same direction. In much same way, when businesses are charged behind a unified and coherent message, employees and customers alike will begin to align themselves to that vision. The target customer is no longer a “target”, since they begin to find you. The emphasis slowly shifts from atrificially capturing customers to naturally attracting them.

Magnetism then comes from a distilled and powerful sense of purpose. This purpose revirberates throughout organization and intuitvely instructs organization’s members to act and behave in ways that promote this vision. The cost of top down driven, internal messaging is greatly reduced. The process becomes more natural, more fluid and instinctive.

So is this purpose same as a mission statement or brand strategy?

Yes and no. Most mission statements are written in boardrooms and sit in nice plaques on walls. Purpose is something that comes from heart, and it needs to come from heart of top management. Again, this is about alignment, and if top management is all about maximizing bottom line, it cannot create a magnetic company whose mission statement expounds virtues of altruistic, self sacrificing service. It just won’t vibrate, resonate and ultimately attract desired customer. So you can also say magnetic companies are genuine in nature. Their values are consistant at all levels of organization. Profit then becomes a natural byproduct of doing what company believes in, whether it’s delivering on price, quality or service.

Regretfully, I still see people paying big bucks to search engine submission services who will submit their pages to thousands of search engines for one "low price." What they aren't told is that act of "submitting" their pages has nothing to do with top search engine rankings. Even taking a step back, submitting doesn't guarantee indexing.

Fact: The majority of traffic to your site will come from major search engines like Google, Yahoo! search engine, and MSN. Therefore, submitting to "thousands" of search engines really isn't doing your site any good.

Let's take a serious look at reality of search engine submissions. Do we need to pay a submission service to submit our pages to search engines? Can search engines find our pages on their own, or do we have to pay them to index our pages? Let's look at variables and try to save you some money.

Search Engine Submissions . . . Ways to Submit Your Pages

1. Don't submit! Let search engines find your pages through links on other Web pages or Web sites.

To be honest, this is my favorite, most "stress-free" way to submit to search engines. Think about it. You create your Web page and optimize it. You make sure to link TO page from another page on your site, such as your site map. The idea is that when search engine spiders your site map, it should find link to your new page, visit page, spider it, and index it. Can I guarantee it will happen? Of course not. That's why you need to monitor your spider traffic and your rankings to make sure that page makes it into search engine's index.

Search engine spiders were created to SPIDER Web. That's their "job" -- to crawl Web and index new pages. I have always found this method of "submitting" to be most effective.

2. Submit pages through free add URL pages at various search engines.

My main concern here is that search engines have always said that over 90% of all submissions through free add URL pages is spam. I have never wanted my submissions to be lumped in there with all of that spam.

Therefore, I personally stay away from free add URL pages. In particular, I never submit to Google through its free add URL page.

3. Use Overture's Site Match to submit to Yahoo!'s family of search engines.